Message from the Chairman of the supervisory board
MESSAGE DU PRÉSIDENT DU CONSEIL DE SURVEILLANCE
Over the years, Publicis has managed to change, evolve and transform itself... If there is one quality that is inherent to the group founded by Marcel Bleustein-Blanchet, it’s unquestionably the constant adaptation to changing times and being one step ahead of trends: just enough to bring this piece of the future to our clients so that their approaches are always relevant and best suited to the growth trends of our societies.
PUBLICIS IS NO LONGER QUITE THE SAME, NOR COMPLETELY DIFFERENT…
We could paraphrase Verlaine by saying that Publicis is no longer quite the same, nor completely different… And this has been true from the beginning… Modern, even avant gardist, but steeped in traditions and values that others could consider outdated, such as the profound respect for all our employees in their diversity, their origins and differences, our clients, their brands and products, our shareholders, and, of course, consumers. Especially consumers. These nameless people whom we contact several times a day and who are our raison d’être. For them, we create campaigns that we want to be profoundly honest, useful to their daily lives, respectful of their privacy, and that provide them sublimated information in a pleasant, emotional or entertaining way so that they can freely choose the products, brands and services they find useful or that simply give them pleasure.
WE’VE NEVER STOPPED SURPASSING OURSELVES, AND WE’VE ALWAYS RAISED THE BAR, WHETHER IN INNOVATION, CREATIVITY, THE USE OF TECHNOLOGY OR SIMPLY IN THE SEARCH FOR THE MOST HUMANE SOLUTIONS.
To get us to where we are, there has been no miracle, but a simple formula: surpassing oneself. We’ve never stopped surpassing ourselves, and we’ve always raised the bar, whether in innovation, creativity, the use of technology or simply in the search for the most humane solutions. But yes, because people are at the heart of everything we do and we’ve always had to conceive of our profession and our mission in this way. We’re artisans of ideas at the service of others, for our clients, of course, but also those through whom everything happens: the billions of consumers around the world. Consumers, certainly, but human above all. This is the philosophy that has dominated our actions throughout the decades of our existence.
Changes? Yes, when we had to introduce the opinion polls that Marcel Bleustein-Blanchet had championed to better understand people’s tastes and motivations; the science of signs, semiology, sociology and all the human sciences to understand the dynamics and avoid (more often than not) the blunders that could hurt or offend our consumers, while providing our clients with the most exacting performance from every point of view.
Changes? Yes, again and again, with the introduction of the most advanced techniques in photography, cinema and video, and working with the most sought-after artists, directors and talent to offer genuine gratification to our consumers while enhancing the value of our clients’ brands and products... We’ve always done our job with ethical and moral standards based on respect for others.