Publicis Groupe, as a member of the United Nations Global Compact since 2003 and a Company committed to SBTi, is a signatory of the Business Ambition for 1.5° in support of the efforts of the IPCC (Intergovernmental Panel on Climate Change or UN IPCC) calling on companies to accelerate the transition to a decarbonized economy and world, and in favor of a fairer society.
Publicis Groupe has voluntarily chosen to follow the recommendations of the TCFD (Task Force on Climate‑related Financial Disclosure), and its environmental policy is structured according to the recommended principles in order to allow a clearer understanding of the objectives and means implemented. Additional information can be found on the Groupe’s website, in the CSR section, or in public responses to external questionnaires such as the one issued by the CDP Climate Change.
Publicis Groupe also participates in other inter‑Company initiatives as a member of economic organizations such as, in France, through the MEDEF and the French Business Climate Pledge, in which several French subsidiaries of Publicis Groupe also participate. This advocacy reaffirms the determination of French companies to promote the objectives of the Paris Agreement, the energy transition and the fight against global warming in a scenario of 1.5°C.
The sectoral professional organizations to which the Groupe and its agencies belong, particularly in Europe, have made strong commitments to reduce the impact of communication and advertising in all their forms. The Groupe is a voluntary player in this area in order to quickly take all the measures necessary for the essential collective effort. In France, AACC (Association des Agences Conseils en Communication) with UDECAM (Union des Entreprises de Conseil et d'Achat Media), IAB France (Interactive Advertising Bureau) and ARPP (Autorité de Régulation Professionnelle de la Publicité), alongside advertisers, are working on a trajectory to achieve carbon neutrality.
In the United Kingdom, spearheaded by the Advertising Association, which brings together the industry, from advertisers to agencies and media to platforms, has created Ad Net Zero, a sectoral initiative with the objective to achieve Zero Waste – Zero Carbon in 2030. This body has adopted the AdGreen carbon calculator inspired by the calculator already in place in the United Kingdom for around ten years by the film industry. Publicis Groupe is among the companies whose carbon trajectory is assessed by SBTi (Science Based Targets initiative), as well as by the United Nations Business Ambition for 1.5° and Race to Zero, which bring together committed companies. The Groupe’s main voluntary environmental commitments underpinning the Groupe’s policy were as follows:
