Advanced TV: Advertising medium in which ads are shown in programs and films broadcast via over‑the‑top (OTT) services on connected TVs (with a built‑in Internet connection) or streaming devices.
Data: Data used to support clients in their marketing or sales decisions.
Digital business transformation (DBT): Consulting services in the transformation of our clients’ business models and their adaptation to the digital world.
Dynamic creativity: Personalized creative content adapted to the consumer according to their characteristics (location, interests, stage in their consumer journey, etc.).
Epsilon CORE ID: The market‑leading privacy‑safe person‑based identifier, designed to help brands accurately recognize and reach consumers across the open web.
Epsilon PeopleCloud: Platform powered by Epsilon’s CORE ID to enable personalized consumer journeys at scale. The platform allows brands to manage and grow their client data, engage with consumers across channels and measure marketing spend to optimize best outcomes.
Global Delivery Centers: Hubs bringing together Publicis Groupe employees available to support the country model, particularly in media, production, data and digital transformation expertise.
Groupe Client Leaders (GCL): The Groupe Client Leader is responsible for all services and skills made available to the client, regardless of the discipline. GCLs have a geographical scope that can be global, regional or country‑based.
Industry verticals: Organization of certain Groupe activities according to the clients’ business sector.
JANUS: JANUS is the body of rules of conduct and ethics that applies to all Groupe employees and establishes the rules of business conduct: “The Publicis way to behave and operate”.
Direct‑to‑consumer brands: Brands selling directly to consumers over the Internet without going through physical distributors.
Platform: Service acting as an intermediary to access information, content, services or goods, most often published or provided by third parties. It organizes and prioritizes content and generally responds to its own ecosystem approach.
Practices: Communication and marketing activities that require global centralization.
Publicis Communications: Until the end of 2019, Publicis Communications brought together the Groupe’s global creative offering, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as Prodigious, a world leader in production, Marcel, Fallon and MSL, a specialist in strategic communication. As of early 2020, this structure no longer exists at the global level as the Groupe has moved to a country organization. It continues to exist in the United States, reflecting the organization's adaptation to the size of the country. Publicis Communications US has also included Razorfish, a digital marketing activity, since 2020.
Publicis Health: Publicis Health is a world leader in healthcare and pharma communications.
Publicis Media: Until the end of 2019, Publicis Media brought together all of the Groupe’s media expertise, specifically the investment, strategy, analyses, data, technology, marketing performance and content of Starcom, Zenith, Spark Foundry, Blue 449, Performics and Digitas. As of early 2020, this structure no longer exists at the global level as the Groupe has moved to a country organization. It continues to exist in the United States, reflecting the organization's adaptation to the size of the country.
Publicis Sapient: Publicis Sapient partners with clients in the field of digital business transformation, based on technology, data, digital and consumer experience.
Re:Sources: Re:Sources includes the Shared Service Centers, which cover most of the required administrative functions for the Groupe’s agencies.
Retail media: Purchase and sale of advertising on retailers’ websites and apps, most commonly in sponsored product ad format and based on retailer transactional data.
The Power of One: A unique offering made available to clients by simply, flexibly and efficiently providing all of Publicis Groupe’s expertise (creative, media, digital, tech, data and health).
Viva Technology: Event co‑organized by the Groupe, Les Échos and Publicis Groupe. This is the first international meeting dedicated to innovation, the growth of start‑ups and collaboration between large groups and start‑ups in France.
Walled garden: Expression generally used to designate the advertising ecosystems of a few digital giants in which advertisers have only limited access to data and information.
