Organization
ORGANIZATION
Clients have always been at the heart of the Publicis Groupe model and benefit from a fluid, unified organization thanks to the country model. The largest clients are each monitored by a Groupe Client Leader (GCL) with a single income statement to facilitate relations with all of the Groupe’s expertise and give them access to a fully integrated offer.
MANAGEMENT BOARD
Anne-Gabrielle HeilbronnerSECRETARY GENERAL PUBLICIS GROUPE
Arthur SadounCHAIRMAN OF THE MANAGEMENT BOARD & CEO OF PUBLICIS GROUPE
Michel-Alain ProchGROUPE CHIEF FINANCIAL OFFICER PUBLICIS GROUPE
Loris Nold*GROUPE CHIEF FINANCIAL OFFICER PUBLICIS GROUPE
DIRECTOIRE +
Agathe BousquetCHAIR PUBLICIS GROUPE FRANCE
Dave PenskiCEO PUBLICIS MEDIA US
Carla SerranoSTRATEGY DIRECTOR PUBLICIS GROUPE
Nigel VazCEO PUBLICIS SAPIENT
AN INTEGRATED OFFER IN 10 COUNTRIES AND REGIONS
Country organization - 1 single P&L - POWER OF ONE
10 key markets, countries and regions (USA, UK, France, DACH (Germany, Austria and Switzerland), Asia Pacific, Africa Middle East, Canada, Central and Eastern Europe, Western Europe, Latin America) are headed by a CEO and managed on a day-to-day basis by a unified Executive Committee overseeing a single P&L. Countries and regions have access to Global Delivery Center teams, as well as common support functions, thus offering clients a cross-functional offer that meets all their needs.
The Groupe’s offering is based on four main areas of expertise. Dynamic, diverse and disruptive creativity, combined with strategic communication, influence and production; media activities with expertise in large-scale targeted media, including performance, commerce and e-commerce, digital marketing; unrivaled skills in data; and innovative technological solutions enabling the marketing and digital transformation of companies. The Groupe also has a division dedicated to health, Publicis Health.
This diagram indicates that the Group's offering is based on four areas of main expertise.
Clients
Creative
- DYNAMIC, DIVERSE, DISRUPTIVE
- Brand strategy & identity
- Dynamic content
- Production
Media
- LARGE-SCALE TARGETED
- Media consulting and buying
- Performance
- Commerce & e-commerce
- Shopper marketing
Data
- PERSONALIZED PROFILES
- Data Analytics
- Audience development
- Individualized profiles
- Consumer relations
Technology
- PROPRIETARY DIGITAL CHANNELS
- Digital marketing
- Innovation Labs
- Digital business transformation (DBT)
- Product and service design
Countries and regions have Global Delivery center teams, as well as common support functions, thus offering clients a cross-functional offer that meets all their needs.
DATA & TECH
46,000 experts in data, tech, engineering and media
MARCEL
more than 98,000 unique users
SHARED SERVICES CENTER
5,600 employees, support functions