Universal Registration Document 2022

OUTLOOK

The year 2022 was marked by a combination of very significant events. The war in Ukraine, the continuation of the Covid-19 pandemic in several regions of the world, and high inflation in many countries weighed on consumer purchasing power. Adding to this economic and social context, a disastrous series of simultaneous climate disasters, as gigantic fires, historic floods, long and deep droughts, as well as a weakening of the biodiversity.

Despite this very contrasted context, the post-pandemic economic rebound has benefited to many businesses and activities. In 2022, the digitalization of companies and organizations continued to accelerate, the consumers have regained some habits while confirming certain changes that have occurred during the pandemic, particularly around e-commerce. Many unique experiences are generated by the infinite offer of possibilities in all areas. Companies, through their brands, products and services, are committed to a race for ultra-personalization in order to differentiate themselves and build customer loyalty. It's in this capacity to deliver large-scale precision that the competitive advantage of Publicis Groupe resides.

IN 2022