In 2022, the Groupe rose to the number 2 position in the global ranking of communications groups (ranking by revenue, source: companies’ annual reports).
See the table below for the published net revenue and revenue of the top four groups in 2022:
| (in millions)(1) | WPP | Publicis | Omnicom | Interpublic |
|---|---|---|---|---|
| Net revenue in local currency | Net revenue in local currency WPPGBP 11,799 |
Net revenue in local currency PublicisEUR 12,572 |
Net revenue in local currency Omnicomn/a |
Net revenue in local currency InterpublicUSD 9,449 |
| Net revenue in dollars | Net revenue in dollars WPPUSD 14,584 |
Net revenue in dollars PublicisUSD 13,250 |
Net revenue in dollars Omnicomn/a |
Net revenue in dollars InterpublicUSD 9,449 |
| Revenue in local currency | Revenue in local currency WPPGBP 14,429 |
Revenue in local currency PublicisEUR 14,196 |
Revenue in local currency OmnicomUSD 14,289 |
Revenue in local currency InterpublicUSD 10,928 |
| Revenue in dollars | Revenue in dollars WPPUSD 17,834 |
Revenue in dollars PublicisUSD 14,963 |
Revenue in dollars OmnicomUSD 14,289 |
Revenue in dollars InterpublicUSD 10,928 |
(1) Exchange rate: 1 euro = USD 1.054; 1 euro = GBP 0.853.
The reader should note that the figures above are those published by the groups concerned, in the currency and according to the accounting standards used by each of them.
Generally speaking, the advertising and communications markets are highly competitive and the Groupe competes with many international agencies.
Publicis Groupe also faces competition from a large number of independent local advertising agencies around the world.
Furthermore, new competitors have emerged in the IT/consulting sectors, such as Accenture, Deloitte and Capgemini, primarily through advertising acquisitions, such as Accenture’s 2019 purchase of Droga5.
The Groupe expects competition to remain intense, in particular due to the potential consolidation of the advertising budgets of major international advertisers, which are working with an increasingly small number of agencies. Also of note, the considerable changes in the communication sector are reflected in the emergence of new competitors from the consulting and high-tech sectors.
Some of the Groupe’s businesses are governed by regulations that may vary from country to country or region to region. For example, in France, media buying activities are subject to the Sapin Law, a law requiring transparency in media buying transactions. Pursuant to the Sapin Law, an advertising agency may not purchase advertising space from media companies and then resell the space to clients on different terms. Instead, the agency must act exclusively as the agent of its clients when purchasing advertising space.
Many countries have strict laws governing the advertising and marketing of certain products, in particular tobacco, alcohol, pharmaceuticals and foodstuffs. New regulations or standards imposed on the advertising or marketing of such products could have an adverse impact on the Groupe’s operations.
These regulations can change frequently: their scope can be amended at any time; new regulations can be introduced, including without prior notice; and as the Groupe develops, it may expand into areas covered by regulations that did not previously apply to it. Any new regulations or amendments to how existing laws or regulations are implemented or applied, or if the Groupe becomes subject to new regulations could have a material impact on the Groupe.
Publicis Groupe is governed by the data protection laws and regulations in the majority of countries it is active in. The Groupe updated its personal data privacy policy to align with current regulations such as the EU General Data Protection Regulation (Regulation [EU] 2016/679 of April 27, 2016, GDPR). After Brexit, the United Kingdom incorporated the GDPR into its legislation via the “UK GDPR”. Just as it tightened obligations incumbent on companies, the GDPR and UK GDPR also created and strengthened the rights of individuals, in particular with regard to their right to information on how their data is processed. These regulations also lay down the framework for transfers of personal data outside the EU to ensure that individuals enjoy a sufficient and appropriate level of protection. European supervisory authorities are evidencing increased vigilance and imposing fines that are increasingly significant. In addition to the regulations, the recommendations of the national organizations responsible for monitoring compliance with these rules as well as case law can have a significant influence on the level of protection required and the organization to be put in place.
