Marcel is the Groupe’s collaborative artificial intelligence platform. Today, it connects all of Publicis’ talent to bring the best of the Groupe to clients while providing employees with solutions and opportunities to develop in a hybrid world. In just a few hours, Marcel can build teams of multidisciplinary and multicultural experts to meet a specific need or conduct a survey or “crowd source” ideas for a customer review or campaign. Marcel also makes it possible, in just a few clicks, to organize a work experience abroad (via the Work Your World program), apply for an assignment on a project for another agency (gig), take an online development course (choosing from more than 30,000 available training courses) or take action to improve your well-being at work (through the collaboration with Thrive and its “micro steps” concept). Lastly, Marcel is the platform supporting the Groupe’s collaborative processes through a unified and intelligent user experience making it possible, for example, to search for content thanks to an elastic search engine using inference, to collaborate around a production project, discuss with a client to validate a proof, etc. Marcel is structured as a Platform As a Service, offering more applications each year to serve our clients and our talent, capitalizing on the dynamic database accumulating intelligence on the Groupe’s employees and using modular common services.
Publicis Groupe provides advertising and communications services to a diversified client portfolio that is representative of the global economy. It has a significant number of clients that are either national or global industry leaders, with more than half of its revenue generated by international clients, i.e., clients with operations in more than five countries. The top 30 clients represent 36% of the Groupe’s consolidated net revenue (see Section 6.6 “Notes to the consolidated financial statements” – Note 29). Payment terms are consistent with general market practices and the regulations in force in each of the countries in which the Groupe operates. Revenue from, and contracts with, different clients vary from year to year. Nonetheless, a significant share of Publicis Groupe’s revenue comes from loyal clients that have been with the Company for years.
The Groupe’s main clients by region in 2022 are listed below:
Asda; British Telecom; GSK; Lloyds Banking Group; L’Oréal; Procter & Gamble; Renault; Samsung; Stellantis; Walt Disney
AbbVie; Bank of America; Stellantis; Samsung; Citigroup; Procter & Gamble; Toyota; Walt Disney; Verizon; General Motors
Procter & Gamble; McDonald’s; Nestlé; Siam Commercial Bank; GSK; Samsung; L’Oréal; Queensland Government; Suncorp Metway; Westpac
Bradesco; Procter & Gamble; Nestlé; AB InBev; Claro; Renault; GSK; Citigroup; Bimbo; Mondelez
Neom; Nestlé; McDonald’s; Samsung; Abu Dhabi Culture; Vodafone; Stellantis; Majid Al Futtaim Group, Beiersdorf, Etisalat
In 2022, the breakdown of the business sectors of the Groupe’s clients as a percentage of total net revenue was as follows:
On the basis of 3,620 clients representing 92% of the Groupe’s total net revenue.
The breakdown of net revenue by principal client sector is representative of the major economic players and the structure of the portfolio remains stable.
