Healthcare communications concern the pharmaceutical industry, institutes, hospitals and insurance companies, as well as companies producing consumer goods aimed at health and wellness. It impacts healthcare professionals and public authorities as much as the general public.
To provide a single offering in each country combining all the Groupe’s areas of expertise, Publicis has defined 10 core markets: the United States, Canada, the United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia-Pacific, Africa & Middle East, Central and Eastern Europe, Western Europe and Latin America.
This country-based organizational structure breaks down silos so we can provide our clients with an integrated solution that is seamless and innovative, born out of the alchemy between creativity, media, data and technology. These 10 countries or regions are each run and supervised by a single person and overseen day-to-day by a single Executive Committee, bringing together members with different expertise, and have shared support functions. They are thus structured to offer our clients a transversal offer that meets all their needs.
Given the size of the Groupe’s operations in the United States, which represent nearly 60% of the Groupe’s net revenue, a specific organization was defined in 2019, with the establishment of an Executive Committee chaired by Arthur Sadoun. The purpose of this committee is to accelerate the implementation of Groupe strategy through the power of all our expertise combined into a single offering, and ramping up revenue synergies through cross-fertilization.
Clients have always been central to the Publicis Groupe strategy. To make sure they get the very best we have to offer, in 2016 the Groupe reshaped its organization around Client Leaders, account managers dedicated to clients. Major clients that use Publicis Groupe services in more than one market or across a range of expertise are each assigned a Groupe Client Leader (GCL). Major clients that use Publicis Groupe services in only one country or region are assigned a Country Leader.
This structure translates into an uncomplicated client relationship, managed by a single point of contact. But it is also the ideal organization to increase cross-fertilization and offer the entire array of solutions to its clients horizontally: Creative, Strategic communications and influence, Production, Media buying and strategy, Data, Commerce, Performance, Digital marketing, Digital business transformation, and Healthcare.
The GCL’s role is to strengthen and perpetuate the relationships forged between Publicis Groupe and its clients around the world with the aim of facilitating their access to the Groupe’s talent and diversity of its expertise, with a view to simplifying the organization.
Located mainly in India, Mauritius, Costa Rica and Colombia, these centers serve the Groupe’s other entities, in particular Publicis Sapient, Epsilon, Media and Production.
The 650 talent of Tremend, a company based in Romania and acquired by the Groupe in January 2022, complement the capabilities of Publicis Sapient in Europe.
Re:Sources is the backbone of our collaborative model and provides digital, administrative and logistics support in the Groupe’s main markets. To help Publicis Groupe’s agencies transform, innovate and increase productivity, Re:Sources provides cutting-edge solutions, streamlined technological platforms and efficient “processing plants”. Publicis Groupe’s shared services (digital: infrastructure, process systems and business systems, the Marcel collaboration and artificial intelligence platform, media invoicing and payment, accounting, treasury, legal, human resources, procurement, real estate, etc.) collaborate with agencies to serve clients. During the Covid-19 pandemic, the strength of Re:Sources enabled almost all employees in all Groupe countries to work immediately from home, demonstrating the resilience of the model.
In 2022, Publicis Re:Sources supported the return to the office and hybrid working methods thanks to a mix of technological and real estate solutions.
Publicis Groupe SA is the Groupe’s holding Company, whose main activity is, together with dedicated subsidiaries, to provide consulting services to the various Groupe companies. The central consulting costs are spread out over all of the Groupe’s operational companies according to the cost of services rendered.
In addition, the parent Company and the dedicated holding companies receive dividends from their subsidiaries. The parent Company also carries most of the Groupe’s medium-and long-term financial debt. Lastly, financial companies within the Groupe also manage the financing operations and liquidity investment transactions of the subsidiaries.
