MESSAGE FROM THE CHAIRMAN OF THE SUPERVISORY BOARD
On the one hand, the Groupe’s long-standing investments in Data and Technology. By anticipating changes in the digital ecosystem, these investments are now enabling the Groupe’s model to make a clear difference for its clients. And today united within the Power of One model, our expertise in Media, Creativity, Data and Tech recorded solid performances.
On the other hand, our transformation, which began very early and has continued with refreshed energy in recent years, is bearing fruit and enabling us to face often unpredictable situations and emerge stronger; reassuring our customers, earning their trust in our ability to support and guiding them in the right direction.
Our model, our ability to anticipate, our responsiveness, our talents, all enable us to understand the future by reinventing ourselves to offer ever more progressive solutions, with significant added value.
While the global situation has been particularly complex against the backdrop of the health crisis and macroeconomic uncertainties, new revolutions are also reshuffling the future of the industry, with structural consequences for our clients.
In view of 2022 achievements, the Groupe is well-equipped to deal with them.
In view of 2022 achievements, the Groupe is well-equipped to deal with them.
Although 2022 has seen a weakening of platforms’ positioning, including Google, Meta, Amazon, etc., they are still dominant and still account for 69% of digital advertising investments. But this year has also removed the specter of “disintermediation”, which I never believed in, because our support for our clients, with our creative, strategic and innovative capabilities and above all our “agnostic” role, neutral in the distribution of media budgets, make us an essential player in guaranteeing the performance and ROI of our clients’ investments.
The founder of the Groupe, Marcel Bleustein-Blanchet, said: “If you want to project yourself into the future, you must constantly renew your life’s plan.” This is what Publicis is still doing today and will continue to do in the coming years by incorporating all the developments and new tools and channels including Retail Media, the Metaverse or even the much talked about Artificial Intelligence, which is only just beginning to have an impact.
The Supervisory Board has full confidence in the ability of our teams to face and overcome the most complicated situations. It proved this again by renewing the terms of office of Arthur Sadoun and of the members of the Management Board, and by creating the Directoire+. This also demonstrates, if needs be, the exceptional quality of the management team.
I would like to sincerely pay tribute to the commitment and efforts of our employees, without whom these results would not be what they are.
In addition to the exceptional input of the entire management team, I would like to sincerely pay tribute to the commitment and efforts of our employees, without whom these results would not be what they are. The Board naturally supported the Management Board’s proposal to grant a bonus to all employees who have been within the Groupe for at least one year.
For 2023, I know that I can count on the involvement of the Management Board, the Directoire+ and all our teams so that the Groupe continues to innovate and adapt to the challenges of the industry. I will end by quoting once again our founder Marcel Bleustein-Blanchet who said that “Business is worth what people are worth”. This thought has always guided the actions of Publicis, and I have no doubt that we have the talent that will enable us to grow and strengthen further in the coming years and face all the changes to come.
Maurice Lévy
Chairman of the Supervisory Board