With the Epsilon acquisition in 2019, Publicis Groupe was able to take a lead in using data and technology to help drive businesses’ digital and marketing transformation.
An American technology Company, Epsilon has considerable expertise and a wealth of data thanks to its 9,000 talent, including 3,700 data scientists and 2,000 engineers and delivery experts based in Bangalore.
Epsilon’s expertise ranges across the entire consumer data lifecycle. It firstly allows client raw data to be structured and enhanced, and then large-scale, personalized, multi-channel campaigns to be activated. The new Epsilon PeopleCloud product suite quickly became Publicis Groupe’s unified data and technology platform to better optimize its clients’ media spend.
The announced disappearance of third-party cookies (postponed once again to the end of 2024 on the main browser) and the changes related to mobile identifiers (IDFA) are profoundly changing the way in which consumers can identify their consumers and personalize their messages at scale. Since 2012, Epsilon has built an immunity with the development of CORE ID, which is the most stable and accurate identification offer in the industry, making it one of the ideal partners for our clients to help them in their consumer knowledge.
In 2022, Epsilon made a significant contribution to new contract wins, particularly in Media. At the same time, Epsilon further strengthened its operations by launching its activity in Latin America with the acquisition of Retargetly, by acquiring Yieldify, an e-commerce customization technology Company based in London.
The year was rich in developments in the booming field of Retail Media, in which the Groupe established itself as one of the leaders after its acquisition of CitrusAd in 2021. In June, Publicis launched CitrusAd, powered by Epsilon, the industry’s leading self-service platform offering a unified Retail Media offer both on-site (on e-commerce sites) and off-site (on publisher sites). In November, Publicis and Carrefour announced that they were joining forces to create a leader in Retail Media in continental Europe and Latin America. The two Groupes intend to create a joint venture in which the advanced technologies of Publicis will be combined – CitrusAd powered by Epsilon – with the power of data and the Retail Media expertise of Carrefour Links.
Publicis Sapient is Publicis Groupe’s technological, digital and consulting platform, enabling our clients to accelerate their digital transformation by drawing on the expertise of a team of nearly 20,000 employees.
Publicis Sapient helps its clients build a strategy that puts experience and technology at the heart to accelerate growth, create a strong customer experience based on data, and develop innovative and agile technological solutions (infrastructures, applications, etc.), set up and run data projects, and transform working approaches to design new high value-added digital products and services.
Since 2018, Publicis Sapient has been organized on the basis of Industry Verticals to bring together sector expertise and provide insight into the challenges and opportunities to grow and transform, and offer our clients the know-how that will ensure their success. The eight Industry Verticals are transportation & automotive, consumer products, energy & raw materials, retail, financial services, healthcare, media & telecommunications, and travel & hospitality.
After the reorganization of its North American activities in 2019, Publicis Sapient focused on the digital transformation of companies in a context of growing demand for this expertise. On this solid foundation, Publicis Sapient made a significant contribution to the Groupe’s growth, with an organic increase in its overall net revenue of 13.8% in 2021 and 18.5% in 2022.
Very early on, Publicis Groupe set up a specialized activity in the health sector. It brings together several flagship brands such as Digitas Health (DH), Publicis Health Media (PHM) and Saatchi & Saatchi Wellness. These brands, specializing in media for the healthcare and wellness sector, created a holistic model by combining their expertise with the Groupe’s media networks, and In-sync Consumer Insight, which brings in-depth knowledge of patients, healthcare professionals and payer organizations, providing strong differentiation.
Thanks to a unified and fluid organization, Publicis Health covers all of its clients’ needs, from product launch to generic product development, including digital and marketing solutions. More specifically, Healthcare communications encompass a whole series of actions from design to product maturity: advice prior to launching a product on the market, communication tools (publicity, direct marketing, digital, prospection calling, etc.), medical training, scientific communications, public relations and events.
