Publicis Groupe offers global expertise, available locally, in the design and delivery of brand content for all channels (television, print, radio, cinema, billboards (Out-of-Home) and digital: display, social networks, Internet video, etc.).
Through its Prodigious, Harbor and The Pub brands, Publicis Groupe provides its agencies and clients with the most efficient campaign management tools and archival libraries.
If in 2020, the various lockdown measures in many countries to combat the Covid-19 pandemic accelerated digital penetration, they have only accelerated a fundamental shift in consumer habits.
Publicis has developed a 100% digital offering, through its Razorfish, Digitas and Moxie brands, among others, to support clients wishing to strengthen their digital presence and thus reinvent their relationship with consumers.
To support its advice to clients on all strategic aspects, Publicis Groupe has specialized networks in strategic communications and influence, the most notable of which are MSL, Kekst CNC, Salterbaxter, Publicis Consultants and Publicis Live.
These networks of experts are on hand to meet a range of client needs: crisis communications, media relations, public affairs, institutional relations, financial communications, strategy and event management, to raise their profile, boost the effectiveness of their communications and engage in dialog with stakeholders.
Publicis’ media services include helping clients ensure the most effective media are used for their communications campaigns and buying the most suitable advertising space (conventional or digital media) on their behalf. These integrated networks of strategy experts, investment experts, creatives and digital technology specialists are critical to the task of helping clients to position and optimize brand names and navigate an increasingly complex media environment.
The media business is organized around global brands, such as Starcom, Zenith and Spark Foundry.
The two main service ranges are:
To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
In a world dominated by platforms, particularly e-commerce, a large number of brands are seeking to reinvent their relationship with retailers and more directly with their consumers. Publicis’ Commerce expertise helps them to define a new strategy to optimize their distribution channels: in-store presence, proprietary shops, visibility on e-commerce sites, better delivery conditions, and proprietary platforms for direct-to-consumer sales.
In 2022, Publicis strenghtened its expertise through the acquisition of Profitero, a world-leading SaaS platform for e-commerce intelligence enabling brands to analyze and optimize their sales, marketing and operating performance for 70 million products sold online through more than 700 e-commerce sites worldwide.
