4.3 Priority #3: Fight Against Climate Change
4.3.5 Reduction and offsetting actions
This diagram shows the carbon footprint greenhouse gas emissions, GHG protocol TeqCO₂.
The per capita carbon intensity is 2.2 TeqCO₂ down compared with 2019.
Scope 1: 7,266TeqCO₂
- Energy sources: gas, fuel oil and other fluids + business travel by professional car
Scope 2: 32,792TeqCO₂
- Purchased electricity + indirect emissions from heat network
Scope 3: 175,873TeqCO₂
- Other business (including air and train) and personal travel + fixed assets* + consumables + waste + purchased goods and services
4.3.5 Reduction and offsetting actions
Investments enabling reduction and offsetting operations are managed by the Groupe’s CSR Department, in order to focus efforts on projects audited by third parties and with recognized certifications such as: Gold Standards for the UN SDGs, VCS – Verified Carbon Standard and CCBA – Climate, Community & Biodiversity Alliance. These transactions appear publicly in the VERRA registers. Publicis Groupe is supported in these projects by an external firm, in order to validate the robustness of the projects selected and to monitor their evolution over time.
4.3.5.1 Reduction
In terms of renewable energy, the Groupe’s objective is to achieve 100% of renewable energy from direct sources. However, some markets are not yet sufficiently mature or sometimes the local regulations do not yet allow to change energy supplier. In order to accelerate this transformation, once the increase in renewable energies from direct sources is known, the Groupe purchases RECs each year (Renewables Energy Certificates) or GOs (Guarantees of Origin) in order to reduce the impact of the volume of energy consumed from non-renewable sources, and in its top countries in terms of workforce: United States, Canada, United Kingdom, France, Germany, Italy, India, China Singapore.
With regard to the reduction of scope 3 impacts, the project began in early 2022 with a selection of major suppliers already actively reducing their own impacts. Despite the initial encouraging information collected, Publicis Groupe has chosen not to take them into account yet in order to continue to deepen the analysis and traceability method, as the suppliers are not at all at the same stage of progress, nor subject to the same local level of legal compliance.