The Groupe’s main voluntary environmental commitments underpinning the Groupe’s policy were as follows:
The summary table of key data can be found at the end of this section.
Employees are regularly informed locally in each agency of the progress made. Joint actions between the general services teams and volunteers mobilized within the agencies are carried out throughout the year. Depending on the issue, internal notifications make it possible to keep awareness high and monitor progress (in terms of reductions in electricity and paper consumption, improved waste-recovery management, partnerships for recycling or giving a second life to objects). For nearly 15 years, “Green Teams” have been in place in a large number of agencies: they are at the heart of local actions to raise awareness about their daily activities.
The deployment of A.L.I.C.E. was the occasion of multiple working sessions with many teams according to their business challenges and the clients with whom they work, conducted by the Groupe’s CSR Department. Each country then set up workshops and working Groupes to familiarize employees in depth and to integrate specific contextual or legal elements. The We are Positivers program rolled out by France, which enabled the training of 4,500 employees in eco -design, as part of the NIBI (No Impact for Big Impact) program, reflects this determination. Several French entities were rewarded several times in 2022 for their eco-designed campaigns for their clients, and recognized as role models.
Eco-design is now at the heart of client campaigns in many Groupe agencies. Teams are looking for partnerships to make projects more sustainable using new approaches such as the circular economy or sharing economy. Eco-design approaches are tested and evaluated, some of which give convincing results. These voluntary initiatives make it possible to involve clients, suppliers and partners and to give employees the ability to take concrete action. In recent years, Conferences of Parties (COP) organized each year on the climate by the United Nations are a benchmark during the year for organizing internal activities (training, external speakers, round tables with clients and partners, etc.) around the mobilization against climate change.
For the 14th edition, the greenhouse gas (GHG) emissions review based on the GHG Protocol method was calculated with the assistance of Bureau Veritas based on data collected by all Groupe entities, i.e. 99% of headcount (maximum margin of error of 25%).
It should be noted that Publicis Groupe’s impact on greenhouse gases is limited to the carbon impact, given that greenhouse gas emissions other than CO2 are not significant.
2022 data take into account new emission factors updated from the Base Carbone® database managed by the French Environment & Energy Management Agency (ADEME, accessible at www.basecarbone.fr); these emission factors are required by the French Ministry for the Ecological and Inclusive Transition for the GHG emissions assessment. Additional databases are used, such as Dekra or Ecoinvent.
The total of scopes 1+2+3 in 2022, for the entire Groupe and its subsidiaries worldwide, is 215,931 TeqCO2, i.e. a carbon intensity of 2.2 TeqCO2 per capita.
The breakdown by category of the GHG Protocol follows the presentation submitted and validated by SBTi for the 2030 & 2040 objectives.
The methodology and scope used for the GHG assessment are explained in Section 4.6 “CSR Reporting Methodology”.
With regard to Publicis Groupe’s intellectual services activities, the impact mainly comes from:
