This diagram shows the SBTi targets for the 1.5°C scenario for 2030 scopes 1+2+3: -50%.
Net zero climate policy
#1 Transportation
Reduce professional and personal journey
#2 Energy
Reduction of energy consumption, transition to 100% renewable energy from direct sources
#3 Raw Materials (paper, water, plastic)
Reduce consumption
#4 Waste
Reduce waste and increase recycling
#5 A.L.I.C.E1
Reduce the carbon emissions of the work we are doing for our clients
#6 Innovation
Group products and services that enable customers to reduce their environmental impact
#7 P.A.S.S²
Reduce environmental impacts with our suppliers (purchased goods and services)
#8 2030 Carbon Neutrality (Scopes 1+2+3) and 2040 Net zero (Scopes 1+2+3)
The “Zero Impact Climate Policy” – whose top priority is to reduce all impacts, is structured around the following eight points:
- Reduction in transport (particularly air travel) and its impacts through working from home and the use of teleconferencing tools; encouraging lower-emission modes of transport (such as public transport, Green cabs, electric, hybrid or smaller company cars, etc.) or alternative mobility solutions (bicycles);
- Reduction in energy consumption and switch to 100% direct-source renewable energy and improvements in energy efficiency (by seeking to limit the impacts of electricity, heating and air conditioning);
- Reduction in consumption of natural resources and raw materials (mainly paper, water, plastics). The global plan launched at the beginning of 2020, to eliminate single-use plastics (Zero Single Use Plastic) from all agencies in order to rapidly comply with the ambitious objectives of the plan voted by the European Parliament, remains a priority;
- Waste volume reduction: systematic use of recycling channels, in particular for electronic and IT products (WEEE), and organized management of non-hazardous waste (the Groupe does not have hazardous waste);
- Reduction of the impacts of campaigns and projects completed for clients: the Groupe has created an internal impact assessment platform called A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions), which makes it possible to measure and find less impactful options (see Section 4.2.2);
- Product and service innovation at branch and even country level, with new solutions offered to clients to support their energy and environmental transition. In 2021, Publicis Sapient rolled out its eMission Cloud View solution, enabling its clients in the energy sector to monitor their emissions in real time and manage them much effectively;
- Reduction of impacts related to goods and services purchased: this is reflected in the increased commitment of suppliers to the Paris Agreement and the 1.5°C scenario, thanks to a self-assessment of their CSR and environmental approach using the P.A.S.S (Publicis Groupe Providers’ Platform for a self-Assessment for a Sustainability Supply chain) internal platform or through an external CSR assessment validated by an independent third party (EcoVadis or other) covering the actions taken to combat climate change, see Section 4.2.7
- Net Zero target by 2040 with carbon neutrality for the entire Groupe as soon as possible before 2030. Options to acquire RECs (Renewable Energy Certificates) or VCCs (voluntary carbon credits) to offset irreducible impacts are a last resort, or to deal with a local shortfall in the renewable energy market, for example.