Universal Registration Document 2022

• in France, since 2019, the NIBI program (No Impact for Big Impact) is a global approach with the training of employees as a prerequisite, starting from the client brief until the final implementation of communication actions, all measured with A.L.I.C.E., by involving suppliers and partners in order to achieve the expected objectives together but with the lowest possible environmental impact. NIBI invites each business line to rethink its processes, invent new, more efficient approaches and think outside the box. At the end of 2022, the program was proposed to several countries for adaptation in 2023;
• in the United States in 2021, Publicis Sapient launched its eMission Cloud View solution which enables industrial companies to accurately monitor their energy consumption and impacts in real time, as part of their own carbon neutrality plan. eMission makes it possible to achieve immediate energy efficiency gains of 5% to 10%, reduce the OpEx concerned by 10% to 15% and manage global and local emissions more precisely. Several sectors of activity find immediate local application;
• A.L.I.C.E. is used for more than 180 clients to measure the carbon footprint of projects and reduce their environmental impacts. In Poland and Canada, Media teams have integrated A.L.I.C.E. measures into their media plan proposals to their clients, with a totally tailored approach;
• in the United States, Publicis Media has prepared its Publicis Lighthouse dashboard which incorporates six pillars of the campaign’s performance analysis. One of these pillars is based on the calculation of carbon emissions, via A.L.I.C.E. or with very detailed additional analyses, and another pillar includes elements on the inclusiveness of the campaign according to the privileged minority Groupes (when the local context allows the monitoring of these indicators);
• in France, Razorfish (digital agency) at the start of 2022 launched a solution called Razoscan in partnership with Green IT and their EcoIndex algorithm to generate an eco-score of the key journeys of a website with a score ranging from A to G. The aim is for the agency’s sites to obtain the best ratings, guaranteeing an optimized user experience that consumes less energy. This tool is used in a similar way by the Epsilon and Publicis Sapient teams in the context of their own activities.

4.3.2 Reducing impacts with the Net Zero Climate policy

Since 2019, Publicis Groupe has accelerated its environmental program in order to be more effective in terms of carbon emissions reductions after having regularly reduced its main environmental impacts for 15 years, and achieved its initial objectives for 2020 and 2030. Publicis Groupe has launched a new cycle of actions, by increasing its ambitions and voluntarily committing to an approach verified by the SBTi (Science Based Targets initiative) for 2030. The trajectory adopted is that of the Paris Agreement and a 1.5°C scenario.

Publicis Groupe has seen its objectives validated by SBTi, aligned with their new 2021 method:

• Near-Term Target 2030: 50% reduction in the impacts of scopes 1+2+3;
• Long-Term Target 2040: 90% reduction in the impacts of scopes 1+2+3.

This projection includes another objective, which is the switch to 100% direct-source renewable energy throughout the Groupe. These objectives anticipate the fact that disruptive technological and operational innovations – still unknown on the market – will be implemented in the coming years. Taking into account the essential acceleration, the “Zero Impact Climate Policy” is backed by SBTi objectives.

This environmental policy relies on an EMS (Environmental Management System) which has been in place these past few years and aligned with voluntary standard ISO 14001, with precise objectives, annual reporting with quantitative and qualitative data (via HFMCSRGRI, NAXOS, etc.), proprietary tools (A.L.I.C.E., P.A.S.S, etc.) designed to constantly improve the measures in place and innovate both in terms of business lines and suppliers. This EMS applies to all subsidiaries; it is managed by the Groupe’s CSR Department, under the supervision of the Secretary General, who is a member of the Management Board, and is subject to continuous improvements.

/ Change compared to SBTi Objectives