Universal Registration Document 2022

Groupe Profile

  • Mitigation measures:
    • from a business point of view, Publicis Groupeparticipates in sectoral work enabling our various activities to anticipate regulatory changes and be a source of proposals to improve professional practices. The implementation of a proprietary A.L.I.C.E. carbon calculator or participation in AdGreen and Ad Net Zero are an illustration of this,
    • from a regulatory point of view, under the supervision of the Legal Department, various teams monitor international and national regulations in order to anticipate changes concerning us or our clients, to develop our standards, and to call upon external experts where applicable,
    • with regard to possible carbon taxes, the objective is to reduce all sources of carbon emissions without exception, and to work on long-term projects such as that of a Carbon Fund;
  • working assumptions: these changes are expected in the coming years, but with a low impact in the short term in view of the work undertaken within the Groupe.

The Climate Task Force meets twice a year, and works in thematic sub-Groupes to examine, throughout the year, any new risks and/or opportunities, to share best practices, and to implement actions that strengthen the Groupe’s resilience in the face of climate hazards and their consequences. It is also working on a transition plan.

This work has facilitated two projects carried out in close cooperation between the Secretary General and the Finance Department: one on the internal price of carbon, the other on the anticipation of the Groupe’s future needs in carbon credits, with several options in terms of Carbon Funds.

a) The internal carbon price or ICP/ICF (Internal Carbon Price/Internal Carbon Fee). The Management Board is working on internal carbon pricing. This KPI would be applied to all Groupe entities, covering carbon emissions in scopes 1+2+3 including travel, including air transport, and direct purchases. The subsidiaries could thus better assess the financial impacts of their own carbon emissions, which should help accelerate the implementation of all solutions to reduce these impacts. This KPI would help finance Groupe-wide innovations to reduce carbon emissions.

b) The Carbon Fund project was the subject of a call for tenders at the end of 2022 in order to examine and then determine the best possible options. The objective is to set up a system that can provide the Groupe with access to solid, long-term projects, enabling real protection and preservation of natural ecosystems. The objective is also that these projects (Nature-based) generate only high-quality carbon sequestration credits that are certified by third parties by complying with international standards. The projects examined have an average duration of 10 to 20 years and are located in geographical areas linked to our own operations around the world. Technological options are not yet integrated into this framework, due to their low level of maturity and no outlook on their advantages and disadvantages for the moment.

4.3.1.3 Opportunities in the fight against global warming

In addition to proprietary tools such as A.L.I.C.E. (see Section 4.2.2.3), climate issues are also an opportunity for innovation in terms of new services to be offered to clients. The Groupe relies on the following levers:

1) A specific request in terms of support for clients and their marketing related to their transformation towards more sustainable products, less impactful, and adapted to changes in consumer behavior (environmental trade-off criteria, use of the circular economy, privileged proximity, etc.)

2) The Company’s ability to innovate, reduce its own emissions, and help clients reduce their own emissions, particularly those related to their marketing and communication, through adapted solutions, working with partners and suppliers committed and aligned behind these same carbon emissions reduction imperatives to achieve Net Zero before 2040.

Several Groupe activities have begun this shift in recent years and this is reflected in various initiatives, including the following examples: