Publicis France launched its internal business transformation program, We Are Positivers (WAP), at the end of 2021. More than 2,200 employees had been trained by the end of 2022. NIBI is now available to all Groupe employees in French and English on Marcel Classes. WAP in 2022 won a Strategic Engagement Communication Award and Good Economy Award. Responsible Communication training was also rolled out to five of our clients (700 people trained). 2022 also marked the start of the international roll-out of NIBI in the Groupe, with the provision of training and tools to all.
Concerning the NIBI approach, more than ten major clients have already embarked on the process of operational transformation of their communication, and 30 others have been made aware. With A.L.I.C.E, more than 1,000 carbon assessments were carried out for production activities and 400 for media plans. Publics France continued to work on inclusion issues with its partners Singularist and Pic&Pick to be fairer in advertising representations, as well as with partners acting in the “behind the camera” business lines with “Séquences Clés” and “Collectif 50/50”. Since the end of 2022, to accelerate the internal transformation of agencies in France, Top managers now have a CSR objective and a DEI objective in their assessment. The eco/socio-designed campaign carried out for SNCF illustrates how to reconcile creativity and responsibility. It won the Good Economy Grand Prix and was the subject of numerous reports and interviews in the press. As for the NIBI program, it won two Ekopo awards, rewarding positive economy projects.
Lastly, Publicis France continued to actively participate in the collective actions of the sector with the AACC, Udecam, CPP, UDM and also by participating in the discussions initiated by the French government. For example, Publicis has played an active role in raising awareness of the Climate & Resilience Act’s Climate Contracts by leading by example and writing its own, but also by encouraging its clients and other agencies to publish their Climate Contracts, via client webinars and at AACC. Publicis Conseil has published its 3rd CSR report and worked with its Expert Stakeholder Committee (including four clients, one representative of the ARPP, two representatives of NGOs, one representative of an Inclusion & Diversity association, one representative of Responsible Digital Services, two representatives of Media and one representative of a student association) which meets twice a year.
Publicis Health in the United States
The CSR and DEI program (Diversity, Equity, Inclusion) of Publicis Health is built holistically and aligned with the United Nations Sustainable Development Goals. The agency has adopted strong positions to defend the right of access to health for all, particularly for women, by encouraging each employee to take care of themselves and their loved ones.
In terms of priority, the agency focuses on the specific issues of women, in order to pay particular attention to under-represented Groupes, and to have teams that more closely reflect the patients, consumers and communities with whom the agency interacts regularly. The ultimate goal is that everyone can take full advantage of all professional opportunities.
Recurring partnerships have been set up with the National Alliance on Mental Illness (NAMI), the Skin Care Foundation (SCF) or with Multiple Sclerosis Association of America (MSAA). On each occasion, the agency’s commitment covers a wide range of activities: responsible marketing, pro bono information campaigns for the general public, volunteering, fundraising – and involves key stakeholders: employees, clients, NGOs. For NAMI, in 2022 the agency orchestrated the 3rd Annual Talent Show Fundraiser in New York to raise funds to support several mental health assistance programs in the city. In 2022, the well-being at work program, promoting physical and mental health, welcomed various experts from these organizations to share their experiences with employees.
In 2022, the internal intern support program welcomed 65 young people. They were involved in the preparation of the HPV vaccination campaign for adults.
In terms of recruitment, the MAIP (Multicultural Advertising Intern Program) partnership in conjunction with the MCTP Group program, and various associations and NGOs, made it possible to welcome more diversified profiles and to help young people from less privileged backgrounds to access our jobs, as interns and then to be recruited. Publicis Health’s affinity Groupes (BRGs) were active and participation in conferences such as ADCOLOR, Black Enterprise Women of Power, Out & Equal, 4As Vanguard or 3AF Asians in Advertising were continued and are beneficial opportunities for the employees concerned to contribute to the inclusive internal culture.
Publicis Health is a recognized agency in the medical and paramedical ecosystem, in permanent contact with doctors and medical experts or health practitioners; the role of Chief Patient Officer is key and has been praised by Reuters (Patient Advocate of the Year). As the health sector is highly regulated, teams work with compliance officers on a daily basis.