Universal Registration Document 2022

For over 15 years, Create & Impact has been the umbrella program that brings together the Groupe’s actions undertaken with communities and society in general, including pro bono campaigns, as well as volunteering and charitable activities. Create & Impact 2022 is the combination of all Groupe commitments having a societal impact, representing an estimated total of euro 39.5 million in 2022. Despite the context of the crisis, employees were very active, in particular by helping many associations such as those providing food aid to underprivileged people, for which the number of beneficiaries has surged in all major cities.

The nature of the contributions made by agencies as part of Create & Impact has moved towards charitable activities involving more volunteer employees but with a lower financial value than the pro bono campaigns. All activities carried out within the context of Create & Impact have a direct impact on populations, on local and neighboring communities, and on regional economic, social and environmental development since there is a strong proximity between the agencies and the causes they support. All of the activities included in Create & Impact have been monitored for the last seven years, in line with United Nations Sustainable Development Goals (SDGs), in order to better assess their direct impact (see the CSR section of the Groupe’s website).

Quarterly reporting was set up in 2022 to monitor these actions more regularly, as part of the Groupe’s commitments made in 2020 to promote social justice. In this respect, we added to the 25 million USD invested by Publicis Media US (APX Content Ventures) as part of the commitments made within the Once And For All Coalition, to provide long-term support, through content aids, to media intended for under-represented Groupes (see Section 4.2.2.1).