Universal Registration Document 2022

Groupe Profile

7) Australia and New Zealand

Agencies strengthened their partnership with the NGOs Diversity Council Australia, Diversity Works New Zealand, and Pride in Diversity, continuing to roll out important trainings around unconscious biases, inclusive leadership and cultural intelligence. The public holiday policy has been adapted accordingly with six days allowing everyone to act according to their choices.

A second DEI survey was conducted in 2022 to guide the efforts of the Publicis Belong roadmap. The DEI team has been strengthened with a new director to help with the deployment of actions; it also relies on the invaluable activity of the BRGs, led by volunteers:

  • The local DEI policy was revised to clarify support measures relating to fertility, miscarriage, gender change and bereavement issues. A second perception survey was conducted to measure progress points and areas for improvement, thus determining priorities.
  • VivaWomen! launched the Growth Equalizer in order to provide concrete help to women running their companies, by giving them access to strategy, creation, communication, media relations services, etc. Conferences were held in the agencies around Women’s Rights Day and the fight against economic abuse. The VivaVoice series on Marcel continued with a steadily increasing audience.
  • Égalité” with several events enabled the entire community to meet, discuss and facilitate the identification of new internal allies. An art exhibition and film screenings were organized.
  • embRACE Australia continued its actions around the Reconciliation Action Plan, national program to raise awareness of aboriginal culture, with innovative training at the Brisbane premises. In New Zealand, Te Reo continued and the Maori festival, was an opportunity to rename the meeting rooms. These actions were carried out in partnership with Tupu Toa, an association promoting the inclusion of young Aborigines in the world of work.
  • 2022 was also the year that enABLE was created in the region, sponsored by the Executive Committee, and whose first steps were devoted to listening carefully to the needs expressed internally in order to create a positive environment for employees with a disability and turn it into a strength.
8) Inclusion of people with disabilities

While this inclusion remains a priority, the Groupe does not have a global indicator for legal reasons in various countries. Various levers are activated, such as the recognition of the uniqueness of people with disabilities in the workforce, the recruitment of people with disabilities, and support in terms of adapting or adapting the workstation of employees with invisible disabilities (more numerous). In recent years, a number of initiatives have been implemented in the agencies, including work on internal culture, the removal of taboos related to disability, the need to eliminate stereotypical and erroneous views, and a better understanding of individual situations. The creation of the BRG enABLE in recent years in the United States, the United Kingdom and India in particular, has also helped to remove taboos thanks to the testimonials of employees and their allies.

In the United Kingdom, in-depth work was carried out on updating the Disability policy, in order to include more broadly many forms of disability (physical or mental disability, long-term, chronic or autoimmune diseases, pathologies impairing physical and/or mental capacities). In France, the Disability mission, which has 22 Correspondents, worked more specifically on the recruitment and retention of employees affected by a visible or invisible disability (see the France section) and a first Disability agreement was signed in early 2023.

Digital accessibility or e-accessibility: the Groupe has always been keen to make its work and documents, particularly corporate publications, e-accessible. Access to digital technology is now a fundamental human right. For nearly ten years at Publicis Sapient, an expert team with W3C certified employees (among others) has been supporting projects for clients in order to anticipate, from the initial technological design, all the points of vigilance to check in order to ensure a pleasant experience for the end user. Some certified employees are authorized to carry out external audits to confirm whether the digital project corresponds to the required criteria or not. In recent years, internal training has been accelerated to ensure employees have the basic skills to master technical prerequisites, with fully dedicated teams such as at Razorfish.

4.1.1.2 Attracting and recruiting talent with different profiles

The Groupe’s key jobs – Creation, Media, Data, Technology – are under strain in most countries. The Groupe’s agencies in all countries capitalize on several recruitment levers at the same time, as the challenge is to retain Groupe talent. The agility and potential gained through personal experiences are considered key, in order to create the most diverse teams. At the same time, forging close relationships with schools and universities is still an asset that agencies can leverage to keep students informed of the considerable changes in Groupe jobs, and these rely on:

  1. employment forums, many of which were all or partially virtual in 2022: Job Fairs or Careers Fairs enable several agencies to act as one, promoting a well-rounded vision of the diversity of Groupe occupations, sometimes around entertaining approaches or challenges to be won together;
  2. internships or work-study programs: on-the-ground learning with actual business cases is still the best way of starting out with the Groupe. The vast majority of the Groupe’s agencies welcome several thousand interns per year, internships being a means to jumpstart access to employment;
  3. “open house” or “discovery” days in agencies: organized with the support of local professional organizations, in the form of talks by agency professionals on the various lines of business;
  4. teaching: some Groupe managers are involved in teaching in schools or universities or, alternatively, in organizations that reach out to young people who have veered away from traditional educational paths;
  5. sponsorship: several agencies have set up sponsorship policies to encourage employees to propose new recruits, an interesting approach in particular for expert lines of business.