Data: data used to assist clients with their marketing and commercial decisions.
Digital business transformation (DBT): business model transformation consulting services for our clients and their adaptation to the digital world.
Dynamic creativity: personalized creative content adapted to consumers based on their characteristics (location, interests, progress on their consumer path, etc.).
Epsilon PeopleCloud: a platform created by Publicis Groupe which combines data collected by clients with the individual identifiers created by the Groupe and by Epsilon since its acquisition in 2019, and data from third parties. This single platform makes it possible to optimize marketing and commercial decisions and to create large-scale customization for clients.
Groupe Client Leaders (GCL): Groupe Client Leaders are responsible for all the services and skills made available to the client, regardless of the discipline. GCLs have a geographical scope which can be global, regional or country-specific.
Industry verticals: organization of certain Groupe activities on the basis of the client’s industry.
JANUS: JANUS is a set of rules governing behavior and ethics. It applies to all Groupe employees and sets out the rules of conduct to carry out operations: “The Publicis way to behave and to operate”.
Direct-to-Consumer brands: brands selling to consumers directly over the Internet, without going through the intermediary of physical distributors.
Retail Media: purchase and sale of advertising on retailers’ websites and apps, most commonly in a sponsored products ad format and based on retailer transactional data.
Advanced TV: advertising medium in which ads are shown in programs and films broadcast via over-the-top services (OTT) on connected TVs (with an integrated Internet connection) or streaming devices.
Platform: service acting as an intermediary for access to information, content, services or goods, most often published or provided by third parties. It organizes and prioritizes content and generally has its own ecosystem model.
Practices: communication and marketing activities that need to be centralized globally.
Publicis Communications: until the end of 2019, Publicis Communications combined the Groupe’s global creative offering, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as Prodigious, the world leader in production, Marcel, Fallon and MSL, a specialist in strategic communications. This structure no longer exists on a global level since early 2020, when the Groupe moved to organization by country. It continues to exist in the United States, reflecting the way in which the organization is adapted to the size of the country. Since 2020, Publicis Communications US also includes Razorfish, a digital marketing business.
Publicis Health: Publicis Health is one of the world leaders in communication for the healthcare and pharmaceutical industries.
Publicis Media: until late 2019, Publicis Media brought together all of the Groupe’s media expertise, more specifically with regard to investment, strategy, analysis, data, technology, performance marketing and content from Starcom, Zenith, Spark Foundry, Blue 449, Performics and Digitas. This structure no longer exists on a global level since early 2020, when the Groupe moved to organization by country. It continues to exist in the United States, reflecting the way in which the organization is adapted to the size of the country.
Publicis Sapient: Publicis Sapient partners with clients in the area of digital business transformation, based on technology, data, digital and consumer experience.
Global Delivery Centers: Hubs bringing together available Publicis Groupe employees to support the country model, particularly in media, production, data and digital transformation expertise.
Re:Sources: Re:Sources brings together the Shared Service Centers that cover most administrative functions necessary for the operation of all Groupe agencies.
Sprint to the Future: strategic plan implemented by the Groupe in 2018 for the 2018-2020 period(1).
The Power of One: unique offering under which all Publicis Groupe expertise is made available to clients (creative, media, digital, tech, data and healthcare) simply, efficiently and with flexibility.
Viva Technology: event co-organized by the Group Les Échos and Publicis Groupe. This was the first international event dedicated to innovation, start-up growth and the collaboration between major Groupes and start-ups in France.
Walled Garden: expression generally used to designate some digital giants’ advertising ecosystems within which advertisers have only limited access to data and information.
