Universal Registration Document 2022

Results

Criteria	Weight	Target and acquisition scale (straight-line between the Threshold and the Maximum)	Performance objectives	Results	Achieve- ment rate	Amount of variable compensation to be paid for 2022⁽¹⁾	Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾
Publicis Groupe financial performance criteria					Publicis Groupe financial performance criteria Weight	Publicis Groupe financial performance criteria Target and acquisition scale (straight-line between the Threshold and the Maximum)	Publicis Groupe financial performance criteria Performance objectives
Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Weight 15%	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Target and acquisition scale (straight-line between the Threshold and the Maximum) Threshold (80%) Target (100%) Maximum (120%)	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Performance objectives Objective -x bp Objective Objective +y bp	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Results With growth of +10.1%, the maximum Objective was exceeded.	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Achieve- ment rate 120%	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Amount of variable compensation to be paid for 2022 ⁽¹⁾€304,016	Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾€214,193
Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Weight 15%	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Target and acquisition scale (straight-line between the Threshold and the Maximum) Threshold (50%) Target (100%) Maximum (120%)	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Performance objectives #2 #1 #1 and Objective +z bp	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Results With an operating margin of 18%, the maximum Objective was achieved.	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Achieve- ment rate 120%	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Amount of variable compensation to be paid for 2022 ⁽¹⁾€304,016	Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾€214,193
Individual quantifiable financial and non-financial criteria					Individual quantifiable financial and non-financial criteria Weight	Individual quantifiable financial and non-financial criteria Target and acquisition scale (straight-line between the Threshold and the Maximum)	Individual quantifiable financial and non-financial criteria Performance objectives
Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Weight 15%	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Target and acquisition scale (straight-line between the Threshold and the Maximum) Threshold (80%) Target (100%)	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Performance objectives Objective -x’ bp Objective	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Results With a growth of 9.5%, the Objective was exceeded.	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Achieve- ment rate 100%	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid for 2022 ⁽¹⁾€253,346	Organic growth – Europe based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾€178,494
Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Weight 15%	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Target and acquisition scale (straight-line between the Threshold and the Maximum) Target (100%)	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Performance objectives Objective	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Results With an operating margin of 11.6% in Europe, the Objective has not been achieved	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Achieve- ment rate 0%	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid for 2022 ⁽¹⁾-€	Operating margin – Europe based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾- €
Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Weight 10%	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Target and acquisition scale (straight-line between the Threshold and the Maximum) Threshold (80%) Target (100%)	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Performance objectives Objective -x’’ bp Objective	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Results The costs of Global Services are euro 2 million lower than the Objective approved by the Board in March 2022	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Achieve- ment rate 100%	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid for 2022 ⁽¹⁾€168,898	Cost control of Global Services based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾€118,996
Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Weight 5%	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Target and acquisition scale (straight-line between the Threshold and the Maximum) Target (100%)	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Performance objectives Objective	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Results The Objective of euro 1.3 million was not achieved	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Achieve- ment rate 0%	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Amount of variable compensation to be paid for 2022 ⁽¹⁾- €	Quality of Global Services Management of the development plan for Global Services’ tools, modules and platforms allowing a direct impact on revenue growth Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾- €
Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Weight 5%	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Target and acquisition scale (straight-line between the Threshold and the Maximum) Threshold (80%) Target (100%)	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Performance objectives Objective -x’’’ bp Objective	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Results The Objective was exceeded by euro 7 million	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Achieve- ment rate 100%	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid for 2022 ⁽¹⁾€84,449	Cash generation (Change in working capital) based on the Objective approved by the Supervisory Board in March 2022 Amount of variable compensation to be paid in respect of his office (until September 14, 2022)⁽¹⁾€59,498