Universal Registration Document 2022

Groupe Profile

  • Four quantifiable individual financial and non-financial criteria, in line with main areas of responsibility, accounting for 70% of variable compensation:
    • Audit (20%) – execution of the plan approved by the Audit Committee in November 2021: 68 planned audits (entity audits; IT; works; in compliance with IFACI rules)
    • Personal costs (20%) – based on the Objective of “fixed personnel costs and freelance costs/revenue” in the annual budget approved by the Supervisory Board in March 2022
    • Legal (10%):
      • Number of people trained in Compliance
      • Positive financial impact of the Legal Department on litigation (difference between amounts paid plus legal fees and amounts claimed)
    • Two CSR criteria for 20%. The assessment of the progress of the CSR policy is made regarding the following priorities:
      • Diversity, Equity and Inclusion: the trajectory aims for 45% women in key management positions in 2025 with an indicative checkpoint of 42% at the end of 2022
      • Combating climate change: the trajectory aims for 100% of energy from direct renewable sources by 2030 with an indicative checkpoint of around +14% at the end of 2022 compared to 2021.
Results
Criteria Weight Target and acquisition scale (straight-line between the Threshold and the Maximum) Performance objectives Results Achievement rate Amount of variable compensation to be paid
Publicis Groupe financial performance criteria
Organic growth of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Weight

15%

 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Target and acquisition scale (

straight-line

between the Threshold and the Maximum)

Threshold (80%) Target (100%) Maximum (120%)

 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Performance objectives

Objective -x bp Objective Objective +y bp

 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Results

With growth of +10.1%, the maximum Objective was exceeded.

 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Achievement rate

120%

 Organic growth

of the Groupe’s revenue based on the Objective validated by the Supervisory Board in March 2022

Amount of variable compensation to be paid

€108,000
Operating margin (the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG) Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Weight

15%		 Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Target and acquisition scale (

straight-line

between the Threshold and the Maximum)

Threshold (50%) Target (100%) Maximum (120%)

 Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Performance objectives

#2 #1 #1 and Objective +z bp

 Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Results

With an operating margin of 18%, the maximum Objective was achieved.

 Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Achievement rate

120%

 Operating margin

(the highest in the market compared to that of a peer Groupe composed of the other three main global communications Groupes, namely Omnicom, WPP and IPG)

Amount of variable compensation to be paid€108,000