Organization
ORGANIZATION
Clients have always been at the heart of the Publicis Groupe model and benefit from a fluid and unified organization thanks to the country model. The largest clients are each followed by a Groupe Client Leader (GCL) with a single P&L to facilitate relations with all the Groupe's expertise and give them access to a fully integrated offer.
MANAGEMENT BOARD
- Anne-Gabrielle HeilbronnerSECRETARY GENERAL PUBLICIS GROUPE
- Arthur Sadoun CHAIRMAN OF THE MANAGEMENT BOARD PUBLICIS GROUPE
- Michel-Alain ProchCHIEF FINANCIAL OFFICER PUBLICIS GROUPE
DIRECTOIRE+
- Agathe BousquetPRESIDENT FRANCE PUBLICIS GROUPE
- Dave Penski CEO PUBLICIS MEDIA US
- Carla SerranoSTRATEGY DIRECTOR PUBLICIS GROUPE
- Nigel Vaz CEO PUBLICIS SAPIENT
AN INTEGRATED OFFER IN 10 COUNTRIES OR REGIONS
Country Model - 1 single P&L - POWER OF ONE
10 key markets, countries or regions (United States, United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia Pacific, Africa-Middle East, Canada, Central and Eastern Europe, Western Europe, Latin America) are headed by a CEO and steered on a day-to-day basis by a unified Executive Committee overseeing a single P&L. Countries and regions have access to the teams of the Global Delivery Centers, as well as common support functions, thus offering clients a cross-functional offering that meets all their needs.
The Groupe's offer is based on four main areas of expertise. Creative, dynamic, diverse and disruptive, to which are added strategic communication and influence as well as production; media activities with expertise in large-scale targeted media including performance, commerce, e-commerce, and digital marketing; unrivalled skills in data; and innovative technical solutions enabling the marketing and digital transformation of companies. Publicis Groupe also has a division entirely dedicated to the healthcare sector, Publicis Health.
This diagram represents the four main areas of expertise on which the Groupe’s offer is based.
DATA
PERSONALISED PROFILES/
- Data Analytics
- Audience development
- Individualised profiles
- Consumer Relations
MEDIA
TARGETING AT SCALE
- Media consulting and buying
- Performance
- Commerce - e-commerce
- Shopper marketing
TECHNOLOGY
DIGITAL PROPRIETARY CHANNELS/
- Digital Marketing
- Innovation Labs
- Digital Business Transformation (DBT)
- Product and service design
CREATIVITY
DINMIC, DIVERSE, DIERUPTIVE
- Brand strategy and identity
- Dynamic content
- Production
Countries and regions benefit from the teams of the Global Delivery centers, as well as common support functions, thus offering clients a transversal offer that meets all their needs.
- GLOBAL DELIVERY 20,000 experts in media, production, data and DBT
- MARCEL Over 83,000unique users
- SHARED SERVICES CENTERS 5,000 employees Support functions