Universal Registration Document 2021

Organic growth rate of Publicis Groupe compared to the weighted average of the peer group

Consolidated operating margin of Publicis Groupe compared to the peer group

Two CSR criteria

Relative performances compared to the peer group Omnicom, WPP, IPG, Publicis Groupe

Internal objectives communicated each year

45% of shares awarded

45% of shares awarded

10% of shares awarded (5% for each criterion)

• > the weighted average of the peer group: 100% of shares delivered 100 % des actions livrées
• Between 80% and 100%: the number of shares delivered is reduced by 5% for each 1% of performance recorded below 100%
• < 80% of the peer group average: no shares delivered

• Highest operating margin compared to the peer group: 100% of the shares delivered
• Margin in 2^nd position: 50% of the shares delivered
• Margin in 3^rd position: 15% of the shares delivered;
• Margin in 4^th position: no shares delivered

100% of the shares delivered if the trajectory on the following priorities is met:

• Diversity, equality and inclusion (45% of women holding key management positions by 2025, with an indicative checkpoint of 43% by the end of 2023 – baseline year 2020); and
• Combating climate change (100% renewable energy by 2030, with an indicative checkpoint of +50% in 2023 compared to the baseline year 2020)

Same

Same

• Diversity, equality and inclusion: same, with an indicative checkpoint of 44% by the end of 2024
• Combating climate change: same, with an indicative checkpoint of 60% in 2024

Following a three-year period at the end of which performance is calculated