Outlook
2021 is a year that will be remembered for the Covid-19 pandemic, with major health, economic and social consequences on a global scale. While all economic activities were impacted in one way or another, the economic rebound in some countries came as a pleasant surprise, revealing a certain solidity in economic models and the beneficial impact of public policies supporting the economy, businesses and people.
2021 was also an exceptional year with regards to the challenges posed by climate change, their aggravation and simultaneity in all regions of the world, and a deeper awareness of the urgency of the situation.
2021 was illustrated by the continuing acceleration of the digitalization of businesses and organizations; consumers have confirmed new behaviors as well as changes in their purchasing and consumption habits. Faced by an almost infinite range of possibilities in all areas, everyone’s experience must be unique and requires that businesses, through their brands, products and services, personalize their responses. This customization, which is possible through an efficient and responsible use of data collected is the new standard in communication, marketing and commerce.
It’s in this capacity to deliver large-scale precision that the competitive advantage of Publicis Groupe resides.
IN 2021
IN 2021
GLOBAL POPULATION(1)
7.91 billion people
- of which 49.6% are women
- 57% live in cities
GLOBAL GDP(2)
+4.4%
GLOBAL TRADE(3)
- 26 trillions USD
- 19% eCommerce
EVOLUTION OF ADVERTISING SPEND IN THE WORLD(4)
in Bn US$
2019: US$639 Bn
2020: US$587 Bn
2021: US$706 Bn
- 59% on the Internet
- of which 71% by mobile phone
- The share of social networks increased by +35.5%
MOBILE PHONE OWNERS(5)
- 5.31 Billion
- of which 4.89 Mds mobile internet users
TIME SPENT ONLINE PER DAY per internet user(6)
- 6 Hours 58 mins
- 53.3% OF TIME SPENT ONLINE is on mobile devices
CLIMATE CHANGE(7)
2021 is one of 7 hottest years of the decade (record 50° in Canada)
ENDANGERED SPECIES(8)
142,577 species evaluated
+40,000 endangered species on the Red List
(1) UNO - United Nations Organization 2022
(2) IMF – lnternational Monetary Fund, February 2022
(3) eMarketer, 2022
(4) Zenithmedia, February 2022
(5) GSMA - Global System for Mobile Association, 2022
(6) GlobalWebIndex, 2022
(7) WMO, World Meteorological Organization , February 2022
(8) IUCN – International Union for Conservation of Nature, February 2022