Marcel is the Groupe’s collaborative artificial intelligence platform. In the context of the health crisis in 2020, the platform quickly proved to be an essential link. Today, it connects all of Publicis’ talent to bring the best of the Groupe to clients while providing employees with solutions and opportunities to develop in a hybrid world. In just a few hours, Marcel can build teams of multidisciplinary and multicultural experts to meet a specific need, conduct a survey or “crowd source” ideas for a customer review or campaign. Marcel also makes it possible, in just a few clicks, to organize a work experience abroad (via the program Work Your World), apply for an assignment on a mission for another agency (gig), take an online development course (choosing from more than 30,000 available training courses) or take action to improve your well-being at work (through the collaboration with Thrive and its micro steps concept). Marcel is structured as a Platform As a Service, offering more applications each year to serve our customers and our talent, capitalizing on the dynamic database accumulating intelligence on the Groupe's employees and using modular common services.
Publicis Groupe provides advertising and communications services to a diversified client portfolio that is representative of the global economy. It has a significant number of clients that are either national or global industry leaders, with more than half of its revenue generated by international clients, i.e. clients with operations in more than five countries. The top 30 clients represent 37% of the Groupe’s consolidated net revenue (see Section 6.6 “Notes to the consolidated financial statements” – Note 29). Payment terms are consistent with general market practices and the regulations in force in each of the countries in which the Groupe operates. Revenue from, and contracts with, different clients vary from year to year. Nonetheless, a significant share of Publicis Groupe’s revenue comes from loyal clients that have been with the Company for years.
The Groupe’s main clients by region in 2021 are listed below :
Lloyds Banking Group; Procter & Gamble; Samsung; Stellantis; GSK; Walt Disney; Renault; McDonald’s; British Telecom; Heineken
Toyota; Verizon; Bank of America; AbbVie; Stellantis; Samsung; Citigroup; Procter & Gamble; General Motors; Inspire Brands; Walt Disney
Procter & Gamble; McDonald’s; Nestlé; Siam Commercial Bank; GSK; Samsung; L’Oréal; Queensland Government; Suncorp Metway; Westpac
Bradesco; Procter & Gamble; Nestlé; AB InBev; Claro; Renault; GSK; Citigroup; Bimbo; Davivienda
Neom; Nestlé; Procter & Gamble; Abu Dhabi National Oil Company; McDonald’s; Samsung; Abu Dhabi Culture; Vodafone; Stellantis; Majid Al Futtaim Group.
In 2021, the breakdown of the business sectors of the Groupe’s clients as a percentage of total net revenue was as follows:
On the basis of 3,574 clients representing 91% of the Groupe’s total net revenue.
The breakdown of net revenue by principal client sector is representative of the major economic players and the structure of the portfolio remains stable.
