Universal Registration Document 2021

Chapter 7. 2021 Annual financial statements

The Company’s primary business consists in managing its investments and providing services to Groupe companies.

Additionally, and to a lesser extent, the Company receives rental income from leasing the building it owns in Paris, at 133 avenue des Champs-Élysées.

Note 1 Significant events during the financial year

MMS Multi Market Services Ireland, subsidiary of Publicis Groupe SA, repaid the loan it had been granted for an amount of euro 1.3 billion. A portion of this repayment was used to repay the 2021 Eurobond in the amount of euro 700 million on December 16, 2021.

As part of a share buyback program under the 20 th resolution of the General Shareholders’ Meeting of May 26, 2021, the Company bought back 2,500,000 of treasury shares for an amount of euro 144,313,099. This program is designed to fulfill the commitments in connection with the current free share plans awarded to employees, the shares of which will be delivered in 2022, 2023, 2024 and 2025.

Note 2 Accounting policies, rules and methods

The parent company financial statements for the 2021 financial year have been prepared in accordance with the French Chart of Accounts (Plan Comptable Général) and in compliance with applicable legal and regulatory texts in France.

Comparability of financial statements

The valuation methods used to prepare the 2021 financial statements are unchanged from those used to prepare the financial statements for the previous financial year.

Intangible assets

Intangible assets subject to amortization consist of the concession of parking spaces, amortized over 75 years (length of the concession), and the goodwill of Publicis Cinema, already fully amortized.

Property, plant and equipment

Property, plant and equipment are recognized at net acquisition cost and are subject to annual depreciation calculated on a straight-line basis over the following periods:

  • Building on avenue des Champs-Élysées in Paris: 50 years
  • Fixtures, fittings and general installations: 10 to 20 years
  • Machinery and equipment: 10 years
  • Carpets: 7 years
  • Vehicles: 4 years
  • IT equipment: 3 years
Investments and other financial assets

The gross amount of long-term equity investments is composed of the acquisition price of the securities excluding ancillary expenses. Foreign currency-denominated securities are recognized at their acquisition price translated into euros.

Impairment is recognized whenever the investment’s value in use is lower than its carrying amount. Value in use is determined on the basis of objective criteria, such as net asset value, capitalized earnings or market capitalization, associated where necessary with more subjective criteria, such as specific industry indicators or ratios determined, in the context of economic assumptions and the Company’s growth forecasts, on the basis of the present value of projected future cash flows, and the strategic nature of the investment for the Groupe.

Marketable securities

Marketable securities primarily include treasury shares, which are classified according to their intended purpose.

A provision for liabilities is recognized for treasury shares allocated to stock option or free share plans in order to reflect the loss resulting from the difference between the subscription
price (zero for the free shares) and their cost price.

A provision is recognized for treasury shares that are not allocated to such a plan as well as for other marketable securities, whenever their current value at year-end is lower
than their carrying amount. The current value of publicly traded securities equals the average quoted price for the final month of the financial year, and for non-listed securities, the
probable selling price.

Bonds

Bonds are recognized at their par value.

In cases where a redemption premium exists, the liability is increased by the total amount of such a premium. This premium is offset by the recognition of an asset, which is amortized over the life of the bond on an actuarial basis.

In cases where an issue premium exists, the liability is recognized at par value and the issue premium is recognized as an asset; the issue premium is amortized over the life of the bond.