Publicis is a world leader in marketing, communications and digital business transformation. It was established in 1926 when Marcel Bleustein-Blanchet created what was essentially a start-up. Publicis now has offices in more than 100 countries and approximately 88,500 employees.
The passion that Marcel felt for communications and the creation of strong relations between brand names and consumers transformed this new business into a prosperous and respected profession. The Groupe has never stood still, continuing to grow, innovate and transform for more than 90 years. The core values dear to its founder’s heart have continued to define everything we do: respect, honest products, client satisfaction, quality and creativity, together with a pioneering spirit, unwavering conviction and the ethical values inherited from his legendary fighting spirit.
Today, Publicis Groupe is the third largest communications group(1) in the world, positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is positioned as the go-to partner for our clients’ transformation as they seek to create personalization at scale, in a world increasingly dominated by platforms.
The Groupe offers a range of expertise around four main activities: Communication, Media, Data and Technology. Publicis Groupe serves its clients through a unified and fluid organization that facilitates access to all its expertise in all its markets.
Our model has always been client-focused. The last few years have seen a number of structural changes taking place, making the media and marketing environment of our clients increasingly complex. These structural changes have been accelerated by the Covid-19 pandemic, thus creating immense challenges but also many opportunities for our clients.
First, mobile and digital technologies have transferred power to consumers, disrupting the entire landscape and facilitating the emergence of new competitors. The relationship of our clients with their own consumers, current or potential, has been transformed by the media revolution, which is reflected in the importance of platforms and social networks: Google, Facebook, Youtube, Instagram, Twitter, TikTok, to name but a few. How we consume has shifted drastically as one-click access to products has become the norm, which favors the emergence of e-commerce platforms. Direct-to-consumer brands are the newest arrivals, born on the web and creating a need for established brands to build direct relationships with their consumers. The development of Walled Gardens creates new advertising ecosystems in which clients have only very limited access to data. Lastly, the use of increasingly diverse data sources, collected from the Internet as well as the physical world, also raises a raft of new questions for companies, chief among them being peoples’ right to privacy. Clients are currently facing three major structural marketing revolutions: the management and use of data in compliance with confidentiality rules, the development of new digital channels, and the expansion of Direct-to-Consumer.
(1) Source = Competition – Section 1.3.7.
