Publicis Groupe’s net revenue in 2021 was euro 10,487 million, up by 8.0% compared to euro 9,712 million in 2020. Exchange rate variations had a negative impact of euro 191 million. Acquisitions (net of disposals) contributed euro 18 million to net revenue.
Organic growth was +10.0% in 2021, compared to 2020. This implies organic growth of +3% compared to 2019, an acceleration in the second half to +5% after a first half at +1%. All regions continued to recover and recorded strong growth.
2021 was marked by a rebound and follows a year deeply impacted by the Covid-19 pandemic. The Groupe was able to recover faster and more strongly than expected, as its unique model enabled it to capture the structural changes in the sector towards first-party data management, digital media, commerce and business transformation. This is particularly visible through the increase in the overall organic growth of Publicis Sapient and Epsilon, respectively +13.8% and +12.8%, both contributing significantly to the Groupe’s performance.
The following table shows the changes in the breakdown of net revenue in Publicis Groupe’s major markets.
| Net revenue | Growth | ||||
|---|---|---|---|---|---|
|
(in millions of euros) |
2021 | 2020 | Reported | Organic vs. 2020 |
Organic vs. 2019 |
| North America | 6,368 | 5,997 | +6.2% | +9.7% | +7% |
| % of total | 61% | 62% | |||
| Europe | 2,534 | 2,278 | +11.2% | +9.6% | -4% |
| % of total | 24% | 23% | |||
| Asia Pacific | 1,038 | 932 | +11.4% | +10.3% | +3% |
| % of total | 10% | 10% | |||
| Middle East & Africa | 304 | 275 | +10.5% | +11.9% | -1% |
| % of total | 3% | 3% | |||
| Latin America | 243 | 230 | +5,7% | +16.8% | +1% |
| % of total | 2% | 2% | |||
| Total | 10,487 | 9,712 | +8.0% | +10.0% | +3% |
In North America, reported growth was +6.2%. Organic growth was +9.7% compared to 2020 (+7% compared to 2019). The United States grew +9.8% and Canada +6.1% on an organic basis.
In Europe, reported growth was +11.2% and organic growth was +9.6% (-4% compared to 2019). The United Kingdom recorded organic growth of +4.9% in 2021, France of +15.5% and Germany of +7.7%. Excluding outdoor media activities and the Drugstore, organic growth in France was +11.7% and that in Europe was +8.6%.
In Asia Pacific, reported growth was +11.4% and organic growth was +10.3% (+3% compared to 2019). Organic growth in China was +10.3%.
In the Middle East and Africa, the reported growth was +10.5% and +11.9% on an organic basis (-1% compared to 2019). In Latin America, reported growth was +5.7% while organic growth was +16.8% (+1% compared to 2019).
