Universal Registration Document 2021

• in the United States, in 2021, Publicis Sapient launched its eMission software which enables industrial companies to accurately monitor their energy consumption and impacts in real time as part of their own carbon neutrality plan. Tested for 18 months with a few customers, eMission makes it possible to achieve immediate energy efficiency gains of 5 to 10% in real time, to reduce the OpEx concerned by 10 to 15% and to manage overall emissions more precisely, which is valuable in high-impact sectors;
• for two years, Publicis Sapient has been running its Digital Life Index, which is a kind of international panel of more than 10,000 citizen-consumer respondents (external to the Groupe), who can be consulted on the various digital projects of customers. It is also a tool for monitoring digital behavior and its very rapid change. The Digital Life Indexprovides decision-making support at various stages of a project and is appreciated by decision-makers because the insights collected are very useful. The third edition launched in November 2021 solicited contacts in many countries: United States, Canada, Australia, United Kingdom, France, Germany, Sweden, Denmark, Hong Kong, Thailand, Singapore and in the United Arab Emirates, on issues related to distribution and purchasing behavior and health ;
• in France, Razorfish (digital agency) announced at the very start of 2022 the launch of a solution called Razoscan in partnership with Green IT and their EcoIndex algorithm to generate an eco-score of the key journeys of a website with a score ranging from A to G. The aim is for the agency’s sites to obtain the best ratings, guaranteeing an optimized user experience that consumes less energy.

4.3.2 Environmental policy

Since 2019, Publicis Groupe has accelerated its environmental program in order to be more effective in terms of carbon emissions reductions after having regularly reduced its main environmental impacts for 15 years, and achieved its initial objectives for 2020 and 2030. Publicis Groupe has launched a new cycle of actions, by increasing its ambitions and voluntarily committing to an approach verified by the SBTi (Science Based Targets Initiative) for 2030. The trajectory adopted is that of the Paris Agreement and a 1.5°C scenario.

At the end of COP26 and the methodological review of SBTI, in January 2022 Publicis Groupe resubmitted its objectives for 2030 (Near Term) by incorporating the new expected elements, moving them towards the objective of reducing the impacts of scopes 1 +2 +3 by 50%. At the same time, targets for 2040 (Long Term) were submitted and relate to the reduction of 90% of impacts. This projection incorporates the fact that disruptive technological and operational innovations – still unknown on the market – will be implemented in the coming year.

Taking into account this acceleration and the determination of the Company, the environmental policy “Consume less and better” evolved and is now called “Zero Impact Climate Policy” in order to integrate the new objectives.

The environmental policy relies on an EMS (Environmental Management System) which has been in place these past few years and aligned with voluntary standard ISO 14001, with precise objectives, annual reporting with quantitative and qualitative data (via HFMCSRGRI, NAXOS, etc.), proprietary tools (A.L.I.C.E., PASS, etc.) designed to constantly improve the measures in place and innovate both in terms of business lines and suppliers. This EMS applies to all subsidiaries; it is managed by the Groupe’s CSR Department, under the supervision of the Secretary General, who is a member of the Management Board, and is subject to continuous improvements.