Universal Registration Document 2021

4.1.6 Commitments given by the Groupe, agencies and employees to local communities: Create & Impact 2021

For over 15 years, Create & Impact has been the umbrella program that brings together the Groupe’s actions undertaken with communities and society in general, including pro bono campaigns, as well as volunteering and charitable activities. Create & Impact 2021 is the combination of all Groupe commitments having a societal impact, representing an estimated total of euro 41.4 million in 2021. Despite the context of the crisis, employees were very active, in particular by helping many associations such as those providing food aid to underprivileged people, for which the number of beneficiaries has surged with the crisis in all major cities.

To help their Ukrainian colleagues, Publicis Groupe employees took part in a specific internal fundraising campaign, to support several associations locally. The Groupe financially matches the amount raised for this fundraising. The nature of the contributions made by agencies has moved towards conducting an increasing number of charitable activities involving more volunteer employees but with a lower financial value than the pro bono campaigns. All activities carried out within the context of Create & Impact have a direct impact on populations, on local and neighboring communities, and on regional economic, social and environmental development since there is a strong proximity between the agencies and the causes they support. All of the activities included in Create & Impact have been monitored for the last five years, in line with United Nations Sustainable Development Goals (SDGs), in order to better assess their direct impact (see the CSR section of the Groupe’s website).