On Marcel Classes, in 2021, employee demand for training continued to increase sharply: +26% in consultation of training modules on the central Marcel Classes portal compared to 2020. The expectations formulated led to a change in the formats offered with more podcasts and micro-learning spread over several months allowing for certification. The change in content takes into account the skills to be acquired but also expectations in terms of inspiration and tools to support tailor-made professional development. In addition, 30,000 modules, on 700 different topics, provide access to content developed by partners or third-party experts in many areas, available in seven languages, or self-produced by Groupe entities to meet very specific needs. There are three ways to use Marcel Classes:
In early 2021, Marcel Classes went further in its partnership with UN Women as part of Unstereotype Alliance with the creation of an ad hoc program to learn how to dismantle and eliminate gender stereotypes in advertising and the media. Unstereotype Alliance 3Ps Master Classes enable not only Groupe agency employees but also their peers within the industry to fight together against stereotypes, based on real examples in the various media and cultural contexts.
Among the Groupe’s training programs, LAB 1 for Immersive Leadership Learning LAB (for “Live Action Boost”), is intended for high potential and future managers in business and operational functions. This program is a career accelerator, which benefited 456 participants (50% women) worldwide in virtual mode in 2021. The aim is to inspire these future leaders through a transparent dialog with the Groupe’s executives and very open discussions to help them project themselves into the future.
The Marcel Studio Series now include two formats: Studio and the Large Studio, which are intended for junior and mid-level employees in order to learn in more detail how the Groupe operates and the challenges of the new world of work. These are paths where everyone can move forward at their own pace, according to their needs and desire for development. These programs equip everyone with enhanced leadership abilities in the new world of work and across the Groupe in a sustainable, resilient and results-oriented way. 3,355 managers (57% women) took part in the Marcel Studio Series in 2021.
Publicis Groupe will never be a “Zoom company” and face-to-face work “as before” is evolving; this is how the Chairman of the Management Board, Arthur Sadoun, has framed future changes, in his various internal and external communications. During the lockdowns in 2020, a vast internal project on The Future of Work theme was opened by inviting all employees to participate. 46% of employees actively participated in discussions and discussed future work options; workshops and focus groups were conducted in 12 countries to take into account specific cultural features. 90% of employees expressed the wish that the “return” be different from the “before”, based on five expectations:
In December 2021, Arthur Sadoun, Chairman of the Management Board, announced the implementation of a new internal mobility system to provide a sustainable response to several wishes formulated by employees in a post-Covid-19 world. Based on employee expectations revealed during the work of employees in 2020 on The Future of Work organization, the Groupe’s management provided answers on several aspects, such as travel restrictions related to the health situation, which penalized employees seeking experience abroad and physical exchanges. At the same time, teleworking enabled to show that all of the Groupe’s employees could work efficiently from different places, and in these troubled times, join their families and loved ones while continuing their professional activities serenely. Given the Company’s international footprint with offices in almost every major city around the world, the Groupe’s management wanted to give everyone the opportunity to work from other locations in the world in a simple and flexible way.
Work Your World allows the employee to work for up to six weeks from a destination of the employee’s choice, in agreement with their direct manager with regard to their current projects, and in consultation with their HR/Talent managers. Under this program, employees pay for their transport and accommodation to spend up to six weeks working remotely from abroad or in their country of residence.
