Universal Registration Document 2021

Results - Criteria linked to the financial performance of Publicis Groupe

Objectives	Results	Objective achievement level	Amount of variable compensation to be paid⁽¹⁾
Organic growth	Organic growth Results Growth of 10.0% > the Target adopted in March 2021	Organic growth Objective achievement level Achieved	Organic growth Amount of variable compensation to be paid ⁽¹⁾ €251,538
Operating margin	Operating margin Results With an operating margin of 17.5%, Publicis Groupe is number one in its peer group.	Operating margin Objective achievement level Achieved	Operating margin Amount of variable compensation to be paid ⁽¹⁾ €251,538

Results - Individual financial and non-financial criteria

Objectives	Results	Objective achievement level	Amount of variable compensation to be paid⁽¹⁾
Organic growth – MT Europe	Organic growth – MT Europe Results MT Europe growth is higher than Target	Organic growth – MT Europe Objective achievement level Achieved	Organic growth – MT Europe Amount of variable compensation to be paid ⁽¹⁾ €251,538
Operating margin – MT Europe	Operating margin – MT Europe Results MT Europe operating margin is higher than Target	Operating margin – MT Europe Objective achievement level Achieved	Operating margin – MT Europe Amount of variable compensation to be paid ⁽¹⁾ €251,538
Cost control of Global Services	Cost control of Global Services Results +8% above and beyond cost savings compared to Commitment	Cost control of Global Services Objective achievement level Achieved	Cost control of Global Services Amount of variable compensation to be paid ⁽¹⁾ €167,692
Quality of Global Services The Media, Commerce, Content and Production teams of Global Services developed and delivered the platforms, tools and/or modules (GrowthOS, CI, DAM, Shelf, Booste, Extract) in accordance with the plan, and generated revenue growth beyond expectations. These results were achieved while reducing Global Services costs.	Quality of Global Services The Media, Commerce, Content and Production teams of Global Services developed and delivered the platforms, tools and/or modules (GrowthOS, CI, DAM, Shelf, Booste, Extract) in accordance with the plan, and generated revenue growth beyond expectations. These results were achieved while reducing Global Services costs. Results All targets were met and exceeded	Quality of Global Services The Media, Commerce, Content and Production teams of Global Services developed and delivered the platforms, tools and/or modules (GrowthOS, CI, DAM, Shelf, Booste, Extract) in accordance with the plan, and generated revenue growth beyond expectations. These results were achieved while reducing Global Services costs. Objective achievement level Achieved	Quality of Global Services The Media, Commerce, Content and Production teams of Global Services developed and delivered the platforms, tools and/or modules (GrowthOS, CI, DAM, Shelf, Booste, Extract) in accordance with the plan, and generated revenue growth beyond expectations. These results were achieved while reducing Global Services costs. Amount of variable compensation to be paid ⁽¹⁾ €83,846
Cash generation Management of the Trade Working Capital	Cash generation Management of the Trade Working Capital Results Cash flow targets were met and exceeded the Target by more than 18.75%	Cash generation Management of the Trade Working Capital Objective achievement level Achieved	Cash generation Management of the Trade Working Capital Amount of variable compensation to be paid ⁽¹⁾ €83,846
CSR at European level Diversity, equality and inclusion: 41.3% of women among key executives at the end of 2021	CSR at European level Diversity, equality and inclusion: 41.3% of women among key executives at the end of 2021 Results	CSR at European level Diversity, equality and inclusion: 41.3% of women among key executives at the end of 2021 Objective achievement level Achieved	CSR at European level Diversity, equality and inclusion: 41.3% of women among key executives at the end of 2021 Amount of variable compensation to be paid ⁽¹⁾ €83,846
Fight against climate change: Renewable energies from direct sources increased by 8.6%	Fight against climate change: Renewable energies from direct sources increased by 8.6% Results	Fight against climate change: Renewable energies from direct sources increased by 8.6% Objective achievement level Achieved	Fight against climate change: Renewable energies from direct sources increased by 8.6% Amount of variable compensation to be paid ⁽¹⁾ €83,846
CSR at global level Diversity, equality and inclusion: 41.1% of key executives were women at the end of 2021	CSR at global level Diversity, equality and inclusion: 41.1% of key executives were women at the end of 2021 Results	CSR at global level Diversity, equality and inclusion: 41.1% of key executives were women at the end of 2021 Objective achievement level Achieved	CSR at global level Diversity, equality and inclusion: 41.1% of key executives were women at the end of 2021 Amount of variable compensation to be paid ⁽¹⁾ €83,846
Fight against climate change: Rate of renewable energies from direct sources increased by 15.8%	Fight against climate change: Rate of renewable energies from direct sources increased by 15.8% Results	Fight against climate change: Rate of renewable energies from direct sources increased by 15.8% Objective achievement level Achieved	Fight against climate change: Rate of renewable energies from direct sources increased by 15.8% Amount of variable compensation to be paid ⁽¹⁾ €83,846
Total awarded	Total awarded Results	Total awarded Objective achievement level	Total awarded Amount of variable compensation to be paid ⁽¹⁾€1,676,923

(1) Compensation determined and paid in pounds sterling. The translation into euros was carried out at the average rate of 1 GBP = 1.16453 EUR.

Subject to the approval of the General Shareholders’ Meeting, the Supervisory Board, on the recommendation of the Compensation Committee, approved the full payment of the variable compensation of Steve King, given elements detailed above and which is largely justified in view of the achievement of all the objectives for 2021.