Organization
Organisation
Clients have always been at the heart of the Publicis Groupe model and benefit from a fluid and unified organization thanks to the country model. The largest clients are each followed by a Groupe Client Leader (GCL) with a single P&L to facilitate relations with all the Groupe's expertise and give them access to a fully integrated offer.
MANAGEMENT BOARD
ARTHUR SADOUN
Chairman of the Management Board
- ANNE-GABRIELLE HEILBRONNER
Secretary General
- STEVE KING
Chief Operating Officer
- MICHEL-ALAIN PROCH
Chief Financial Officer
AN INTEGRATED OFFER IN 10 COUNTRIES OR REGIONS
Country Model – 1 single P&L – POWER OF ONE
10 key markets, countries or regions (United States, United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia Pacific & Africa-Middle East, Canada, Eastern and Central Europe, Western Europe, Latin America excluding Brazil, and Brazil) are headed by a CEO and steered on a day-to-day basis by a unified Executive Committee overseeing a single P&L. Countries and regions have access to the teams of the Global Delivery Centers, as well as common support functions, thus providing clients with a cross-functional offer that meets all their needs.
The Groupe's offer is based on four main areas of expertise. Dynamic, diverse and disruptive creativity, to which are added strategic communication and influence as well as production; media activities with expertise in large-scale targeted media including performance, commerce, e-commerce, and digital marketing; unrivalled skills in data; and innovative technical solutions enabling the marketing and digital transformation of companies. Finally, Publicis Groupe also has a division entirely dedicated to the healthcare sector, Publicis Health.
CLIENTS
DATA
PERSONALISED PROFILES
- Data Analytics
- Audience development
- Individualised profiles
- Consumer Relations
CREATIVITY
DYNAMIC, DIVERSE, DISRUPTIVE
- Brand strategy and identity
- Dynamic content
- Strategic communications and influence
- Production
MEDIA
TARGETING AT SCALE
- Media consulting and buying
- Performance
- Commerce - eCommerce
- Shopper marketing
TECHNOLOGY
DIGITAL PROPRIETARY CHANNELS
- Digital Marketing
- Innovation Labs
- Digital Business Transformation (DBT)
- Product and service design
Countries and regions benefit from the teams of the Global Delivery centers,
as well as common support functions, thus offering clients a transversal offer that meets all their needs.
- GLOBAL DELIVERY
20,000 experts in media, production, data and DBT
- MARCEL
Over 85,000 users
- SHARED SERVICES CENTERS
support functions