Outlook
MISE EN PERSPECTIVE
2020 is a year that will be remembered for the Covid-19 pandemic, with major health, economic and social consequences on a global scale. While some sectors such as the travel, hotel, restaurant and leisure industries were forced to undergo long months of inactivity, the social life of billions of people was put on "pause". At the same time, 2020 was a year of rapid acceleration in the digitization of companies, during which consumers have rapidly changed their habits by turning even more to e-commerce and other consumption modes.
Faced with an almost infinite number of possibilities in all areas, everyone’s experience must be unique. Personalization is the new standard, thanks to data and its proper use. It is this large-scale precision that is the competitive advantage of Publicis Groupe.
IN 2020
GLOBAL POPULATION(1)
7.8 billion people
of which 49.6% are women
55.7% live in cities
INTERNET USERS worldwide(4)
4.66 billion
of which 4.2 bn social media users
MOBILE PHONE OWNERS(5)
5.22 billion
of which 4.32 bn mobile Internet users
TIME SPENT ONLINE PER DAY per internet user(6)
6h54 mins
55.7% OF TIME SPENT ONLINE is on mobile devices
CLIMATE CHANGE(9)
2020 end the hottest decade in contemporary history
ENDANGERED SPECIES(10)
128,918 red list of endangered species
35,765 facing extinction
48 saved from extinction
GLOBAL GDP(2)- 3.5%
GLOBAL TRADE(3)- 9.2%
RETAIL SALES(7)USD 25,03 trillions
18%eCommerce
GLOBAL ADVERTISING SPEND(8)
USD 587 billion
52% on the Internet
of which 70% on mobile phones
(1) UNFPA - United Nations Population Fund, March 2021
(2) IMF – International Monetary Fund 2021
(3) WTO – World Trade Organization, assessment March 2021
(4) We Are Social, February 2021
(5) GSMA: Global System for Mobile Association 2021
(6) GlobalWebIndex 2021
(7) eMarketer, January 2021
(8) Zenithoptimedia, 2021
(9) WMO – World Meteorological Organization 2021
(10) IUCN – International Union for Conservation of Nature, March 2021