Publicis Groupe moved very quickly to establish a specialized business in healthcare, with several flagship brands, including Digitas Health (DH), Publicis Health Media (PHM) and Saatchi & Saatchi Wellness. These brands, specializing in media for the healthcare and wellness sector, created a holistic model by combining their expertise with the Groupe’s media networks, and In-sync Consumer Insight, which brings in-depth knowledge of patients, healthcare professionals and payer organizations, providing strong differentiation.
Thanks to a unified and fluid organization, Publicis Health covers all of its client needs, from product launch to its change to a generic product, by offering digital and marketing solutions. More specifically, Healthcare communications encompass a whole series of actions from design to product maturity: advice prior to launching a product on the market, communication tools (publicity, direct marketing, digital, prospection calling, etc.), medical training, scientific communications, public relations and events.
Healthcare communications is concerned with the pharmaceutical industry, institutes, hospitals and insurance companies, as well as companies producing consumer goods aimed at health and wellness. It impacts healthcare professionals, public authorities and the general public.
Today, Publicis Health is one of the leaders in its sector, a position that was particularly strengthened 2020.
To provide a single offering in each country combining all the Groupe’s areas of expertise, Publicis has defined 10 key markets: the United States, United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia-Pacific & Africa-Middle East, Northern and Central Europe, Southern Europe, Canada, Latin America (excl. Brazil) and Brazil. This country-based organizational structure breaks down silos so we can provide our clients with an integrated solution that is seamless and innovative, born out of the alchemy between creativity, media, data and technology. These 10 countries or regions are each run and supervised by a single person and overseen day-to-day by a single Executive Committee, bringing together members with different expertise, and have shared support functions. They are thus structured to offer our clients a broad-based solution that meets their needs.
Because of its contribution to Groupe net revenue (almost 60%), a specific organization was put in place in the United States to adapt this approach to the size of the country. As announced in July 2019, we have a new Executive Committee in the US, chaired by
Arthur Sadoun and with a team that brings together the Groupe’s four core services: creative, media, data and technology. This body is tasked with overseeing governance in the United States, accelerating implementation of Groupe strategy through the power of all our expertise combined into a single offering, and ramping up revenue synergies through cross-fertilization of our brands.
Clients have always been central to the Publicis Groupe strategy. To make sure they get the very best we have to offer, in 2016 the Groupe reshaped its organization around Client Leaders, account managers dedicated to specific clients. Major clients that use
Publicis Groupe services on more than one market or across a range of expert areas are each assigned a Groupe Client Leader (GCL). Major clients that use Publicis Groupe services in only one country or region are assigned a Country Leader.
This structure translates into an uncomplicated client relationship, managed by a single point of contact. But it is also the ideal organization to increase cross-fertilization and offer the entire array of solutions to its clients horizontally: Creative, Strategic communications and influence, Production, Media buying and strategy, Data, Commerce, Performance, Digital marketing, Digital business transformation, and Healthcare. All the services offered to a client are consolidated in a single income statement, managed by the Groupe Client Leader.
The GCL’s role is a key one: establish closer, lasting relations between the Groupe and its clients, across all our services and wherever they are in the world. They also orchestrate access to the diverse range of talent and expertise on offer in Publicis to simplify how client relations are organized.
Global Services designs and deploys the global tools critical to ensuring the Groupe offers a consistent range of services in its 10 key markets, to improving our performance and generating economies of scale. Established in January 2020, Global Services has four departments: Media, Commerce, Production and Content, and is headed up by Steve King, Publicis Groupe COO.
Global Services are supported by Global Delivery Centers, which are service production centers for the other Groupe entities. They have more than 10,000 employees located in India, Mauritius, Costa Rica and Colombia.
Re:Sources is the backbone of our collaborative model and provides logistics support in the Groupe’s main markets. To help Publicis Groupe’s agencies transform, innovate and increase productivity, Re:Sources provides cutting-edge solutions, streamlined technological platforms and expertise. Under the banner “Excellence through collaboration”, Publicis Groupe’s shared services (billing, treasury, legal, human resources, technology, infrastructure, procurement, real estate, etc.) work hand in hand with the agencies, supporting them in finding the best solutions in order to provide their clients in turn with a redefined consumer experience and a good return on investment. When the Covid-19 pandemic began, the strength of Re:Sources enabled almost all employees to work immediately from home, in all of the Groupe’s countries.
