Publicis’ media services include helping clients ensure the most effective media are used for their communications campaigns and buying the most suitable advertising space (conventional or digital media) on their behalf. These integrated networks of strategy experts, investment experts, creatives and digital technology specialists are critical to the task of positioning and optimizing brand names and navigating an increasingly complex media environment.
The media business is organized around global brands, such as Starcom, Zenith and Spark Foundry. Blue 449 merged with Spark Foundry in March 2019 (except in France, the United Kingdom and the United States).
The two main service ranges are:
To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
With the Epsilon acquisition in 2019, Publicis Groupe was able to take a lead in using data and technology to help drive businesses’ digital and marketing transformation. Headquartered in the US, Epsilon is a unique technology and platform company with both expertise and considerable data assets. At the acquisition date, Epsilon employed 9,000 people, 3,700 of whom are data scientists and 2,000 are engineers based in Bangalore. The vast majority of its business is based in the United States.
Epsilon’s expertise ranges across the entire consumer data lifecycle. It allows firstly client raw data to be structured and enhanced, and then large-scale, personalized, multi-channel campaigns to be activated. The Groupe simplified and streamlined its data offering to help clients to build and control their first-party data and maximize this consumer knowledge to optimize their media spend. It was therefore crucial to focus on rapid integration of Epsilon and position its expertise as one of the Groupe’s main services.
Three months after its acquisition in 2019, the Publicis data platform was already integrated within Epsilon. The new Epsilon PeopleCloud product suite has become Publicis Groupe’s single data and technology platform, enabling large-scale customization with seamless performance.
The announced disappearance of third-party cookies and the changes related to IDFA are profoundly altering the way in which advertisers can identify their consumers and personalize their messages at scale. Since 2012, Epsilon has built an immunity with the development of CORE ID, which is the most stable and accurate identification offer in the industry, making it one of the ideal partners for our clients to help them in their consumer knowledge.
Publicis Sapient is Publicis Groupe’s technological, digital and consulting platform, enabling our clients to accelerate their digital transformation by drawing on the expertise of a team of nearly 20,000 talent.
Since 2018, Publicis Sapient has been organized on the basis of Industry Verticals to bring together sector expertise and provide insight into the challenges and opportunities to grow and transform, and offer our clients the know-how that will ensure their success. The eight Industry Verticals are automotive, consumer products, energy and raw materials, retail, financial services, healthcare, media-telecoms, and travel & hospitality.
In the second half of 2019, Publicis Groupe reorganized Publicis Sapient’s North American business to focus on digital business transformation, its highest growth segment.
