As part of its strategic development, Publicis Groupe launched the country-model in 2017 to bring together all Groupe expertise under one roof and provide clients with a single offering. This model was extended to all territories in which the Groupe operates and has been fully operational since January 1, 2020 (see Note 30). In this context, goodwill has been reallocated to the level at which it is monitored by management. Impairment tests were carried out prior to this reallocation and no impairment loss had been identified as of the reallocation date.
The value of goodwill following the reallocation on January 1, 2020 is presented below:
At January 1, 2020 (in millions of euros) | Carrying amount of goodwill |
|---|---|
North America | North America Carrying amount of goodwill 8,027 |
| Europe | Europe Carrying amount of goodwill 1,590 |
Asia-Pacific | Asia-Pacific Carrying amount of goodwill 1,084 |
Africa & Middle East | Africa & Middle East Carrying amount of goodwill 323 |
Latin America | Latin America Carrying amount of goodwill 251 |
Other goodwill | Other goodwill Carrying amount of goodwill 354 |
Total goodwill | Total goodwill Carrying amount of goodwill 11,629 |
(in millions of euros) | Gross value | Impairment loss(2) | Net amount |
|---|---|---|---|
January 1, 2019 | January 1, 2019 Gross value 10,224 | January 1, 2019 Impairment loss(2) (1,473) | January 1, 2019 Net amount 8,751 |
Acquisitions | Acquisitions Gross value 2,689 | Acquisitions Impairment loss(2) - | Acquisitions Net amount 2,689 |
Impairment loss | Impairment loss Gross value - | Impairment loss Impairment loss(2) (9) | Impairment loss Net amount (9) |
Changes related to the recognition of commitments to buy-out | Changes related to the recognition of commitments to buy-out Gross value 56 | Changes related to the recognition of commitments to buy-out Impairment loss(2) - | Changes related to the recognition of commitments to buy-out Net amount 56 |
Disposals and planned disposals | Disposals and planned disposals Gross value (52) | Disposals and planned disposals Impairment loss(2) 49 | Disposals and planned disposals Net amount (3) |
Foreign exchange | Foreign exchange Gross value 172 | Foreign exchange Impairment loss(2) (27) | Foreign exchange Net amount 145 |
December 31, 2019 | December 31, 2019 Gross value 13,089 | December 31, 2019 Impairment loss(2) (1,460) | December 31, 2019 Net amount 11,629 |
Acquisitions | Acquisitions Gross value 35 | Acquisitions Impairment loss(2) - | Acquisitions Net amount 35 |
Impairment loss | Impairment loss Gross value - | Impairment loss Impairment loss(2) (15) | Impairment loss Net amount (15) |
Changes related to the recognition of commitments to buy-out | Changes related to the recognition of commitments to buy-out Gross value 1 | Changes related to the recognition of commitments to buy-out Impairment loss(2) - | Changes related to the recognition of commitments to buy-out Net amount 1 |
Foreign exchange | Foreign exchange Gross value (912) | Foreign exchange Impairment loss(2) 120 | Foreign exchange Net amount (792) |
December 31, 2020 | December 31, 2020 Gross value 12,213 | December 31, 2020 Impairment loss(2) (1,355) | December 31, 2020 Net amount 10,858 |
(1) See Note 1.3 on the accounting treatment of commitments to buy out non-controlling interests.
(2) See Note 6.
Goodwill by cash-generating unit or by group of cash-generating units is disclosed in Note 6.
