2020 Annual Financial Report

Chapter 4 : Corporate social responsibility – non-financial performance

  • selected a sample of contributing entities within the scope of consolidation, based on their activity, their contribution to the Company’s consolidated data, their location and the results of work carried out in previous years,
  • performed remote audits, audits conducted by local auditors, of 66 agencies(2),
  • this sample was supplemented by the verification, conducted off-site from the Company’s head office, of the same data for 44 agencies,
  • the sample thus formed for our audit work represents 52.68% of the total workforce for all the agencies selected for remote and head office audits,
  • carried out detailed tests on a sample basis checking the correct application of “reporting procedures”, reconciling data with supporting documents, checking calculations and the consistency of results;
  • we completed our work by carrying out consistency checks, accompanied by requests that the agencies send evidence in the event of any inconsistency identified, on a panel of additional indicators(3), which were verified for 25 agencies;
  • we also tested the robustness of the data verification process carried out by the team in charge of consolidation, in particular by performing sample checks on the verification of various data, by ensuring the proper application of the verification process in place and the traceability of these internal verifications, and the action taken if any discrepancies were identified;
  • performed an analytical review of the data and verified, on a sample basis, the calculations and compilation of this information at the head office and entity levels;
  • for the qualitative information that we considered most important, we consulted documentary sources and conducted interviews with the people in charge of writing them;
  • we examined the consistency of the information mentioned in the DNFP;

(1) Social information: total workforce – diversity: % of women on an agency Executive Committee, % of women agency CEOs, % of women directors of creative teams,% of women directors of technology teams, % of women directors of media teams, % of employees assessed, number of employees trained during the year, number of hours of e-learning training; and qualitative information on well-being at work.

Environmental information: electricity consumption, renewables as a percentage of total consumption, recyclable waste (recycled IT equipment, recycled foodstuffs, recycled paper, recycled cartridges), distance traveled by employees on their daily commute.

Societal information: number of employees trained on Janus, number of employees participating in pro bono campaigns, financial value of pro bono campaigns, financial value of media space donations, financial value of volunteering projects; and qualitative information on responsible marketing.

(2) Germany (Publicis Media Duesseldorf – PS DE Shared Capabilities – Metadesign – Publicis Pixelpark Hamburg – Saatchi & Saatchi Duesseldorf);

Canada (PS CA Shared Capabilities – Publicis Canada – Starcom Toronto – Leo Burnett Canada); China (Zenith China – Starcom China – China HQ – P&G One China – RE:Sources China BS); Costa Rica (Re:Sources Costa Rica BS – Prodigious Costa Rica); United States (PS US Shared Capabilities

– Epsilon Auto – SC USA Division – Marketing Services US – Digitas Agencies – NVMED – CRM – Publicis Health Media – Spark Communications – Digitas Health – Epsilon CRM – PS HQ US – PS US GS Public Sector – Publicis New York agency – Martin Retail Group – Moxie); France (Prodigious

France – Publicis Media France – Publicis Conseil – Soft Computing – PS FR Shared Capabilities – ETO – Publicis Luxe – Re:Sources France BS);

India (PS IN Shared Capabilities – Re:Sources India Gurgaon Sapient IT – PS HQ India – Performics. Convonix – Digitas Mumbai – VivaKi Nerve Centre – India Hanmer MSL – Re:Sources India Gurgaon Sapient BS – LB Bombay – Epsilon Practices (seven entities); United Kingdom (PS GB Shared Capabilities – Starcom UK – Publicis Life Brands UK – BBH Partners – S&S UK – Spark Foundry – Zenith International – Publicis • Poke – PS HQ UK

– Leo Burnett London – Prodigious UK TFG).

(3) Social information: total permanent contract workforce broken down by gender; total fixed-term contract workforce broken down by gender;

number of trainees broken down by gender; number of employees benefiting from parental leave; number of employees with medical coverage;

absenteeism rate; frequency rate and severity rate of workplace accidents.

Environmental information: type and number of certifications; greenhouse gas emissions assessment.

Societal information: client satisfaction surveys.