2020 Annual Financial Report

Chapter 4 : Corporate social responsibility – non-financial performance

4.3.4   Stakeholder relations

Stakeholders other than employees, clients and citizen-consumers (society) previously detailed in Sections 4.1, 4.2 and 4.3 are cited here. Stakeholders are invited to send comments or questions to the Groupe’s CSR Department atcsr@publicisgroupe.com.

4.3.4.1   Shareholder relations

The Company has been listed on the Paris Stock Exchange since 1970. It is one of the companies selected for the CAC 40 index. Detailed information on shareholders is provided in Section 8.2 of this document.

4.3.4.2  Investor relations

The Investor Relations Department (see Section 8.4.2 of this document) oversees everyday relations with investors and shareholders via numerous meetings and exchanges in various countries. The Investor Relations Department and the CSR Department work closely together with respect to ESG (Environmental-Social-Governance) or SRI (Socially Responsible Investments) requests from shareholders, investors, management companies or ratings agencies.

The press releases and presentations circulated throughout the year are accessible on the Groupe’s corporate website: Investor Relations’ section.

4.3.4.3  Media relations

The media and the platforms are key Groupe partners: they are the suppliers that agencies deal with on a daily basis in different countries. Publicis Groupe has always been very committed to media pluralism and is often engaged in supporting media diversity and respect for media neutrality.

In a totally separate manner, the Groupe Communication Department supports the Company’s official corporate publication schedule. Agency communication focus on projects that they have completed for clients and on campaigns and awards. The Groupe’s Communication Department also keeps all stakeholders informed. Employees, shareholders, the general public and institutional investors are informed via different communication tools (media, website, social networks, newsletter, etc.).

4.3.4.4  Relations with consumer and environmental protection associations

In every country where the Groupe operates, these associations are key stakeholders in the local ecosystem. The agencies are called upon to work with a large number of these on communication projects. In 2020, a special effort was made to organizations fighting against social and racial inequities. The climate emergency has favored more regular discussions with environmental or biodiversity (fauna and flora) protection associations so as to reach agreements to cooperate with certain clients and industrial or service companies (see Section 4.3.3).

4.3.4.5  Relations with regulatory authorities, self-regulated authorities and inter-professional organizations

In the majority of countries where the Groupe operates, regular cooperation takes place with the different industry regulatory bodies and/or industry self-regulation is organized, through professional networks, and work carried out within the industry on common issues. The challenges related to the protection of personal data are a perfect example of this: long-term collaboration is not only required with the advertising industry, but also with all the other stakeholders involved (see Section 4.4.2).

4.3.4.6  Relations with governments and local authorities

Publicis Groupe is a responsible taxpayer that complies with its tax obligations (payment of taxes). This means that we:

  • comply with the tax laws applicable in each country;
  •  prepare and file tax returns in an accurate and timely manner and retain all necessary documentation to support the tax filing;
  • understand how and where value is created and ensure that transfer pricing reflects this;
  • employ appropriately qualified and trained tax professionals with the right levels of tax expertise and understanding of the business

The Groupe’s fiscal policy is based on these four principles:

  1. compliance: the Groupe always acts in compliance with applicable laws and international rules; Publicis Groupe does not practice tax evasion and does not use any practices contrary to regulations;
  2. transparency: the Groupe complies with all relevant legal disclosure and approval requirements and all information is clearly presented to the tax authorities. Openness and honesty are paramount in all dealings with the tax authorities;
  3. tax risk management strategy: to the extent the Groupe undertakes tax planning, it takes place where there is a business purpose or commercial rationale. The Groupe manages tax risks on the back of an analysis of the risks;
  4. accountability & governance: the Groupe ensures that, as a business, it has the mechanisms in place to adhere to the above principles. The tax strategy is monitored by the Finance Department, in tandem with senior management (see Section 6.6, notes 1 and 9 in this document).