Organization
Publicis Groupe has always placed clients at the heart of its model; they benefit from a smooth and unified organization, thanks to the country model. Each major client is assigned a Group Client Leader (GCL - global client manager) with a single income statement to facilitate relations with all expertise within Publicis Groupe and provide them with access to a fully integrated offering.
MANAGEMENT BOARD OF PUBLICIS GROUPE
ARTHUR SADOUN
Chairman & CEO
JEAN-MICHEL ETIENNE
Executive Vice President – Groupe Finance
(until December 31, 2020)
MICHEL-ALAIN PROCH
Groupe Chief Financial Officer (since January 15, 2021)
ANNE-GABRIELLE
HEILBRONNER
Secretary General Publicis Groupe
STEVE KING
Chief Operating Officer Publicis Groupe
AN INTEGRATED OFFER IN ALL COUNTRIES
Country Model - 1 single P&L - POWER OF ONE
10 key markets, countries or regions (United States, United Kingdom, France, DACH (Germany, Austria and Switzerland), Asia Pacific & Africa-Middle East, Canada, Northern and Central Europe, Southern Europe, Latin America excluding Brazil, and Brazil) are headed by a CEO and managed on a daily basis by a unified Executive Committee overseeing a single income statement.
The Group’s offer is based on four main areas of expertise. Diverse, dynamic and disruptive creativity, in addition to strategic communication and influence as well as production; media activities with large-scale targeted media expertise including performance, commerce, e-commerce and digital marketing; unrivaled data skills; and innovative technological solutions enabling the marketing and digital transformation of companies. Finally, Publicis Groupe also has a division entirely dedicated to the healthcare sector, Publicis Health.
CLIENTS
DATA
PERSONALIZED PROFILES
- Data Analytics
- Audience development
- Individualized profiles
- Consumer Relations
CREATIVITY
DIVERSE DYNAMIC DISRUPTIVE
- Brand strategy and identity
- Dynamic content
- Strategic communications and influence Production
MEDIA
LARGE-SCALE TARGETING
- Media consulting and buying
- Performance
- Commerce – e-commerce
- Shopper marketing
TECHNOLOGY
CPROPRIETARY DIGITAL CHANNELS
- Digital marketing
- Innovation Labs
- Digital transformation of companies
- Product and service design
Countries and regions have access to Global Delivery Centers, as well as shared support functions, thus providing clients with a cross-functional offer that meets all their needs.
GLOBALDELIVERY
10,000 employees in various hubs around the world
MARCEL
Nearly 80,000
users
SHARED SERVICE CENTERS
Support activities
* The Country Organization is structured around a single income statement per country or region integrating the entire client service offering.