2020 Annual Financial Report

/Criteria linked to the financial performance of Publicis Groupe

Objectives	Results	Objective achievement level	Amount of target variable compensation⁽¹⁾	Amount of variable compensation to be paid⁽¹⁾
Organic growth	Organic growth Results Growth of -6.3% > Commitment adopted in May 2020	Organic growth Objective achievement level Achieved	Organic growth Amount of target variable compensation⁽¹⁾ €162,059	Organic growth Amount of variable compensation to be paid⁽¹⁾ €162,059
Operating margin	Operating margin Results With an operating margin of 16%, Publicis Groupe is number one in its peer group.	Operating margin Objective achievement level Achieved	Operating margin Amount of target variable compensation⁽¹⁾ €162,059	Operating margin Amount of variable compensation to be paid⁽¹⁾ €162,059

/Criteria linked to the performance of Publicis Media

Objectives	Results	Objective achievement level	Amount of target variable compensation⁽¹⁾	Amount of variable compensation to be paid⁽¹⁾
Organic growth	Organic growth Results The growth of PM US, PMX Global and Media Practice is > Commitment adopted in May 2020	Organic growth Objective achievement level Achieved	Organic growth Amount of target variable compensation⁽¹⁾ €162,059	Organic growth Amount of variable compensation to be paid⁽¹⁾ €162,059
Operating margin	Operating margin Results Publicis Media’s operating margin is higher than the Commitment adopted in May 2020	Operating margin Objective achievement level Achieved	Operating margin Amount of target variable compensation⁽¹⁾ €162,059	Operating margin Amount of variable compensation to be paid⁽¹⁾ €162,059
Cash generation	Cash generation Results Cash flow targets were met.	Cash generation Objective achievement level Achieved	Cash generation Amount of target variable compensation⁽¹⁾ €162,059	Cash generation Amount of variable compensation to be paid⁽¹⁾ €162,059

/Individual non-financial criteria

Objectives & Results	Objective achievement level	Amount of target variable compensation⁽¹⁾	Amount of variable compensation to be paid⁽¹⁾
Objectives related to his new role in Europe Implementation of effective, clear and robust management in Europe The management teams in the main countries were partly reorganized this year. In the other countries, the teams are in place and some major recruitment has taken place.	Objectives related to his new role in Europe Implementation of effective, clear and robust management in Europe The management teams in the main countries were partly reorganized this year. In the other countries, the teams are in place and some major recruitment has taken place. Objective achievement level Achieved	Objectives related to his new role in Europe Implementation of effective, clear and robust management in Europe The management teams in the main countries were partly reorganized this year. In the other countries, the teams are in place and some major recruitment has taken place. Amount of target variable compensation⁽¹⁾ €243,089	Objectives related to his new role in Europe Implementation of effective, clear and robust management in Europe The management teams in the main countries were partly reorganized this year. In the other countries, the teams are in place and some major recruitment has taken place. Amount of variable compensation to be paid⁽¹⁾ €243,089
Impact on growth through the mixing of skills Talent teams have been set up for this purpose. The requisite skills were allocated according to need and were not an obstacle to the development of the countries.	Impact on growth through the mixing of skills Talent teams have been set up for this purpose. The requisite skills were allocated according to need and were not an obstacle to the development of the countries. Objective achievement level Achieved	Impact on growth through the mixing of skills Talent teams have been set up for this purpose. The requisite skills were allocated according to need and were not an obstacle to the development of the countries. Amount of target variable compensation⁽¹⁾ €243,089	Impact on growth through the mixing of skills Talent teams have been set up for this purpose. The requisite skills were allocated according to need and were not an obstacle to the development of the countries. Amount of variable compensation to be paid⁽¹⁾ €243,089
Global services implementation The objective is to develop products and services to support countries after the disappearance of hub solutions. Four pillars have been put in place: Media, Production, Content and Commerce.	Global services implementation The objective is to develop products and services to support countries after the disappearance of hub solutions. Four pillars have been put in place: Media, Production, Content and Commerce. Objective achievement level Partially achieved	Global services implementation The objective is to develop products and services to support countries after the disappearance of hub solutions. Four pillars have been put in place: Media, Production, Content and Commerce. Amount of target variable compensation⁽¹⁾ €243,089	Global services implementation The objective is to develop products and services to support countries after the disappearance of hub solutions. Four pillars have been put in place: Media, Production, Content and Commerce. Amount of variable compensation to be paid⁽¹⁾ €81,030
Other individual criteria CSR criteria Rate of 40.4% on the most significant Executive Committees Percentage renewable energies in the energy mix increased by 6.9%	Other individual criteria CSR criteria Rate of 40.4% on the most significant Executive Committees Percentage renewable energies in the energy mix increased by 6.9% Objective achievement level Achieved	Other individual criteria CSR criteria Rate of 40.4% on the most significant Executive Committees Percentage renewable energies in the energy mix increased by 6.9% Amount of target variable compensation⁽¹⁾ €81,030	Other individual criteria CSR criteria Rate of 40.4% on the most significant Executive Committees Percentage renewable energies in the energy mix increased by 6.9% Amount of variable compensation to be paid⁽¹⁾ €81,030
Total (Financial and non-financial criteria)	Total (Financial and non-financial criteria) Objective achievement level	Total (Financial and non-financial criteria) Amount of target variable compensation⁽¹⁾	Total (Financial and non-financial criteria) Amount of variable compensation to be paid⁽¹⁾ €1,458,533
Total awarded	Total awarded Objective achievement level	Total awarded Amount of target variable compensation⁽¹⁾	Total awarded Amount of variable compensation to be paid⁽¹⁾ €1,620,590

(1) Compensation determined and paid in pounds sterling. The translation into euros was carried out at the average rate of 1 pound sterling = euro 1.12541.