Business model
MODÈLE D’AFFAIRES
BUSINESS MODEL
CAPITAL & RESOURCES
HUMAN
- 79,051 employees
- 50.1% women
INTELLECTUAL
- Creativity
- Data
- Media
- Transformation solutions
- Business Excellence for clients
- Partnerships with key suppliers
FINANCIAL
- Total Assets: €30.16bn
- Family & Corporate Officer shareholding = 9.5% of capital
- Average net debt: €3.3 bn
SOCIETY
- Ethics and compliance
- Community engagement
ENVIRONMENTAL
- Transports
- Energy consumption
- Eco-design of campaigns and digital solutions
OUR CLIENTS
HAVE 4 IMPERATIVES FOR WINNING
in a platform world
PERSONALIZED PROFILES
DISRUPTIVE DIVERSE DYNAMIC CREATIVITY
LARGE-SCALE TARGETED MEDIA
DIRECT DIGITAL CHANNELS
POWER OF ONE
COUNTRY MODEL
GLOBAL DELIVERY CENTERS
10,000 employees in various hubs around the world
MARCEL nearly 80,000 users
SHARED SERVICE CENTERS supports activities
As the world's third largest communications group, Publicis Groupe is present across the entire marketing and communications value chain, from consulting to execution. In a world of platforms, the Group’s strategy is to be the preferred partner of its clients thanks to an integrated offering that enables them to strengthen their direct links with their consumers through direct and proprietary channels in order to grow their sales.
Publicis Groupe’s service offering is based on a detailed and constant understanding of consumer expectations, with a base of expertise built on four pillars; dynamic, diverse and disruptive creativity; a high-performance, large-scale targeted media offering; unique data skills; and innovative technological solutions.