As part of its strategic development, Publicis Groupe launched the country-model in 2017 to bring together all Group expertise under one roof and provide clients with a single offering. This model was extended to all territories in which the Group operates and has been fully operational since January 1, 2020 (see note 18). In this context, goodwill has been reallocated to the level at which it is monitored by management. Impairment tests were carried out prior to this reallocation and no impairment loss had been identified as of the reallocation date.
The value of goodwill following the reallocation on January 1, 2020 is presented below:
| (in millions of euros) | Carrying amount of goodwill |
|---|---|
| North America | North America Carrying amount of goodwill 8,027 |
| Europe | Europe Carrying amount of goodwill 1,590 |
| Asia-Pacific | Asia-Pacific Carrying amount of goodwill 1,084 |
| Middle East & Africa | Middle East & Africa Carrying amount of goodwill 323 |
| Latin America | Latin America Carrying amount of goodwill 251 |
| Other goodwill | Other goodwill Carrying amount of goodwill 354 |
| Total goodwill | Total goodwill Carrying amount of goodwill 11,629 |
| (in millions of euros) | Gross value | Impairment loss | Net amount |
|---|---|---|---|
| January 1, 2020 | January 1, 2020 Gross value 13,089 | January 1, 2020 Impairment loss (1,460) | January 1, 2020 Net amount 11,629 |
| Acquisitions | Acquisitions Gross value 35 | Acquisitions Impairment loss - | Acquisitions Net amount 35 |
| Disposals | Disposals Gross value - | Disposals Impairment loss - | Disposals Net amount - |
| Translation adjustments and other | Translation adjustments and other Gross value (139) | Translation adjustments and other Impairment loss 1 | Translation adjustments and other Net amount (138) |
| June 30, 2020 | June 30, 2020 Gross value 12,985 | June 30, 2020 Impairment loss (1,459) | June 30, 2020 Net amount 11,526 |
Investments accounted for using the equity method amounted to euro 26 million at June 30, 2020 (versus euro 32 million at December 31, 2019).
| (in millions of euros) | Investments in associates |
|---|---|
| Amount at January 1, 2020 | Amount at January 1, 2020 Investments in associates 32 |
| Share of profit of associates | Share of profit of associates Investments in associates (2) |
| Disposals | Disposals Investments in associates (1) |
| Dividends paid | Dividends paid Investments in associates (2) |
| Effect of translation and other | Effect of translation and other Investments in associates (1) |
| Amount at June 30, 2020 | Amount at June 30, 2020 Investments in associates 26 |
At June 30, 2020, the value of equity investments included mainly One Point (euro 9 million), Burrell Communications (euro 7 million), Somupi (euro 4 million) and Insight Redefini (euro 2 million).
