2019 Annual financial report

Chapter 3. Governance and Compensation

Other elements

Management Board members may be entitled to benefits based on local regulations and compensation practices, such as the use of a Groupe company car. Where a member of the Management Board has been hired from outside the Groupe, the Supervisory Board may decide to compensate the loss of benefits, in whole or in part, due to his or her leaving the former employer. Detailed quantified elements of the compensation policy are explained in Section 3.2.1.5 for the Chair of the Management Board and in this section for the other members of the Management Board.

Modification to the Management Board’s composition

If a new Management Board is appointed or a new member joins the Management Board, the above compensation policy applicable to Management Board members is applicable to them. The Supervisory Board, upon the recommendation of the Compensation Committee, will determine, within the framework of this policy, depending on the specific situation of the person concerned, the fixed and variable components of their compensation, as well as the parameters, objectives and criteria for the variable elements of their compensation.

Policy applicable to Jean-Michel Etienne, Management Board member

Annual fixed compensation

The gross annual fixed compensation of Jean-Michel Etienne amounts to euro 840,000, unchanged from 2016. The Supervisory Board had approved this compensation in line with:

  • his experience and performance in his capacity as Financial Director;
  • the widened scope of his duties following the acquisition of Sapient; and
  • the market practices in compensation observed for this level of responsibility in France and for Publicis Groupe business sector abroad.
Annual variable compensation

The Supervisory Board, upon the recommendation of the Compensation Committee, decided on the criteria for the variable compensation of Jean-Michel Etienne for the 2020 financial year. The variable compensation of Jean-Michel Etienne, which, if targets are met, may represent up to 100% of his fixed compensation, without exceeding this percentage, is based on the following for the 2020 financial year:

  •  two quantitative criteria linked to the financial performance of the Groupe, the assessment method of which was changed for 2020, each being taken into account on an equal basis, for 30% of the variable compensation:
  • organic growth based on the Commitment objectives submitted to the Supervisory Board (see Section 3.2.1.4 “Annual variable compensation”), and
  •  operating margin, compared to a peer group (see Section 3.2.1.4 “Annual variable compensation”);
  • four individual financial and non-financial criteria (including three governed by precise quantitative objectives), for 60% of the variable part, each one being taken into account on an equal basis: 
  • management and execution of the savings plan in accordance with the initial Sprint to the Future program, only applied to 2020, 
  • cash flow management,
  • employee expenses, and •achievement of the objectives of the “All In One” real estate program. 
  • two CSR criteria, accounting for 10% of variable compensation: •40% women on Executive Committees, and
  • 6% increase in the Groupe’s consumption of renewable energy to the detriment of fossil fuels (compared with 2019 - rate set at 37,1%). 

In addition, as indicated in Section 3.2.1.1 and in the exceptional context of the Covid-19 pandemic, the assessment of the performance of Jean-Michel Etienne for the year 2020 will take into account his ability to manage the crisis, without modifying his overall variable compensation as a percentage of the fixed compensation: ensure the health and safety of the Groupe’s employees, maintain smooth operations, protect client’s revenue and portfolios, rigorously manage costs, take appropriate measures for the strict management of resources and the protection of the Groupe’s assets. 

Long-term variable share-based compensation

Jean-Michel Etienne joined the LTIP 2019-2021 Directoire performance shares plan. The number of shares that may be delivered in 2022 at the end of a three-year vesting period (except in the event of death or disability), will depend – for 90% of the shares awarded – on Publicis Groupe’s average financial performance over a three-year period (2019-2021) as compared with the average financial performance of a peer group comprising WPP, Omnicom, IPG and Publicis Groupe, plus a CSR condition for 10% of the shares awarded.

Assuming the performance conditions are met, entitlement to receive shares is subject to continued employment until the end of the vesting period. Any entitlement to receive shares under the LTIP 2019-2021 Directoire plan will be lost upon resignation. In the event of forced departure or a departure due to a change in control or strategy and except in the event of serious or gross misconduct, shares awarded more than two years prior may be retained prorata temporis, subject to performance conditions.

In the event of retirement, he may, at the end of the vesting period and upon approval by the Supervisory Board, in accordance with the compensation policy approved by shareholders and applicable at that time, receive the shares granted to him more than two years prior prorata temporis.