Business Model
BUSINESS MODEL
6 CAPITALS RESOURCES
HUMAN
• 83,235
employees
• 49.8%
women
• More than 100 M€ additional investment in talent
INTELLECTUAL
• Creativity
• Data
• Media
• Unique solutions for business & digital transformation, and marketing transformation
FINANCIAL
• Total Assets: €32.7Bn
• Family & management = 9.8% of capital
• Average Net Debt: €2.4Bn
PRODUCTION
• Business Excellence for clients
• Partnerships with key suppliers
SOCIETAL
• Ethics and compliance
• Community engagement
ENVIRONMENTAL
• Transport
• Energy Consumption
• Eco-design of campaigns and digital solutions
NEEDS OF OUR CLIENTS
TRANSFORMATION
MARKETING
- CREATIVITY
- MEDIA
BUSINESS & DIGITAL
- DATA
- TECHNOLOGY
CORPORATE CLIENTS
- DISCOVER
- EXPERIMENTATION
- CONSIDERATION
- BUY
- USE
- APPRECIATE
- SHARE
CONSUMER EXPERIENCE
POWER OF ONE
COUNTRY MODEL
Third-largest global communications group, Publicis Groupe operates across the entire value chain, from consulting to execution, combining companies’ marketing and digital business transformation. Publicis Groupe is positioned as the go‑to partner for its customers’ transformation as they seek to create personalization at scale, in a world increasingly dominated by platforms. Our talent is organized into 10 areas of expertise in four main business lines: Communication, Media, Data, and Technology. It offers its clients a unified and fluid organization that facilitates access to all its expertise in each of its markets.
Publicis Groupe's model has always been client-focused. Companies today face enormous challenges, but also enjoy new opportunities: improving and enhancing the client experience are central challenges in a media environment characterized by the ubiquity of platforms, shaken up by digital technologies, and where clients are now used to accessing all products in a single click. Mining increasingly diverse data sources, from both the Internet and the physical world, also raises a raft of new questions for companies, chief among them being peoples’ right to privacy. To meet this challenge, Publicis Groupe works at each stage of the consumer experience to strengthen the image and attractiveness of its clients’ products and services with iconic creative brands, large-scale media networks and expertise in digital business transformation. Epsilon’s data expertise feeds into all activities.