Outlook
OUTLOOK
In 2019, the year was marked by multiple demands from people from different regions around the world advocating for the reduction of social inequalities, and by a growing awareness worldwide of the climate emergency, driven by the youth of many countries. The situation is changing rapidly and this acceleration is at the heart of the world's current difficulties, of the changes that are taking place in all companies and of the challenges that this poses for organizations - political, economic, social, cultural... - and individuals. The changes to come are numerous and complex. They are destabilizing, but also herald countless opportunities in all fields, without exception. One of the main challenges is to manage the current transition period. The challenges posed by climate change are considerable and the innumerable consequences of the Covid-19 pandemic will alter many things. It is with the convergence of individual efforts and collective action - private or public - that we will be able to provide relevant responses. We need a long-term paradigm shift.
The global digital transformation has direct consequences for our industry as well as many others. Technological innovation and the central role being played by mobile phones are generating new behaviors among citizen-consumers, changing their lifestyles and consumption patterns. For consumers, faced with a virtually infinite number of possibilities in all fields, each person's experience must be unique. It will become increasingly personalized thanks to data and the proper use thereof, and thanks to messaging perfectly adapted to the expectations of each consumer.
That is where Publicis Groupe has a competitive advantage.
IN 2019
GLOBAL POPULATION(1)
7.7 billion people
of which 49.6%
are women
55.3%
live in cities
INTERNET USERS worldwide(3)
4.54 billion
of which 3.8bn social media users
MOBILE PHONE OWNERS(4)
5.19 Billion
of which 3.8bn
Mobile Internet users
TIME SPENT ONLINE PER DAY per internet user(5)
6h43 mins
50.1% OF TIME SPENT ONLINE
is on mobile devices
GLOBAL GDP(1)
+ 2.97%
GLOBAL TRADE(2)
+ 2.6%
RETAIL SALES(6)
USD 25.03 trillion
14.1% eCommerce
GLOBAL ADVERTISING SPEND(7)
47%
on the Internet
of which 65%
on mobile phones
USD 639 billion
CLIMATE CHANGE(8)
2019 ends the hottest decade of contemporary history
ENDANGERED SPECIES(9)
112,432
red list of endangered species
30,178
facing extinction
10
improving situation
(1) World Bank 2019
(2) World Trade Organization 2019
(3) We Are Social 2019
(4) GSMA: Groupe Speciale Mobile Association 2019
(5) GlobalWebIndex 2019
(6) eMarketer 2019
(7) Zenithoptimedia 2019
(8) WMO - World Meteorological Organization 2020
(9) IUCN – International Union for Conservation of Nature 2019