Rounding out its creative expertise and production mastery, Publicis Groupe also boasts networks that specialize in strategic communications and influence, including MSL, Kekst, Salter Baxter, CNC, and Publicis Live.
These networks of experts are on hand to meet a range of client needs: crisis communications, media relations, public affairs, financial communications, strategy and event management, to raise their profile, boost the effectiveness of their communications and engage in dialog with stakeholders
Close to half of global advertising is spent online. Digital has already exceeded traditional media in many countries and is growing at a far faster rate. In response, Publicis has developed its Razorfish all-digital offering for clients seeking to expand their digital presence and reinvent how they relate to their consumers.
Publicis’ media services include helping clients ensure the most effective media are used for their communications campaigns and buying the most suitable advertising space (conventional or digital media) on their behalf. These integrated networks of strategy experts, investment experts, creatives and digital technology specialists are critical to the task of positioning and optimizing brand names and navigating an increasingly complex media environment. The media business is organized around global brands, such as Starcom, Zenith and Spark Foundry. Blue 449 merged with Spark Foundry in March 2019 (except in France, the United Kingdom and the United States).
The two main service ranges are:
To optimize their digital presence, some brands are keen to increase the traffic generated by their online presence. This is where Performics, Publicis Groupe’s performance marketing network, comes in. It helps clients to restructure their digital assets and leverage the right channels (design, content, recommendation, search, affiliation, key words, target audience, etc.) to drive performance.
Given the supremacy of e-commerce giants in the digital era, many brands are seeking to reinvent their relationship with distributors and, ultimately, with their customers. Publicis’ commerceexpertise helps them to define a new strategy to optimize their distribution channels: in-store presence, proprietary shops, visibility on e-commerce sites, better delivery conditions, and proprietary platforms for direct-to-customer sales.
Our Commerce practice leverages the Group’s full range of expertise: creativity (for content), consumer experience (in-store and online), performance (online presence and promotions), data (to continuously tailor the message to the audience), and technology (to build proprietary brand platforms and collect consumer data).
The Epsilon acquisition on July 1, 2019 fast forward the building of the expertise of the Group indata and technology to help drive digital and marketing transformation. Headquartered in the US, Epsilon is a unique technology and platform company with both expertise and considerable data assets. At the acquisition date, Epsilon employed 9,000 people, 3,700 of whom are data scientists and 2,000 are engineers based in Bangalore. The vast majority of its business is based in the United States.
Epsilon’s expertise ranges across the entire consumer data lifecycle to structure and augment client’s first-party raw data to put in place large-scale, personalized, multi-channel marketing campaigns. The Group simplified and streamlined its data offering to help clients to build and control their first-party data and maximize this consumer knowledge to optimize their media spend. It was therefore crucial to focus on rapid integration of Epsilon and position its expertise as one of the Group’s main services.
