Data: Data used to assist clients with their marketing and commercial decisions.
Digital business transformation: Business model transformation consulting services for our clients and their adaptation to the digital world.
Dynamic creativity: Personalized creative content adapted to consumers based on their characteristics (location, interests, progress on their consumer path, etc.).
Epsilon PeopleCloud: A platform created by the Publicis Groupe which combines data collected by clients with the individual identifiers created by the Groupe and by Epsilon since its acquisition in 2019, and data from third parties. This single platform makes it possible to optimize marketing and commercial decisions and to create large-scale customization for clients.
Groupe Client Leaders (GCL): Groupe Client Leaders are responsible for all the services and skills made available to the client, regardless of the discipline. GCLs have a geographical scope which can be global, regional or country-specific.
Industry verticals: organization of certain Groupe activities on the basis of the customer’s industry.
JANUS: JANUS is a set of rules governing behavior and ethics. It applies to all Groupe employees and sets out the rules of conduct to carry out operations: “The Publicis way to behave and to operate”.
Direct-to-Consumer brands: brands selling to consumers directly over the Internet, without passing through the intermediary of physical distributors
Practices: communication and marketing activities that need to be centralized globally.
Publicis Communications: until the end of 2019, Publicis Communications combined the Groupe’s global creative offering, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as Prodigious, the world leader in production, Marcel, Fallon and MSL, a specialist in strategic communications. This structure will no longer exist on a global level from early 2020, when the Groupe moves to organization by country. It continues to exist in the United States, reflecting the way in which organization is adapted to the size of the country. Publicis Communications US has also incorporated Razorfish, a digital marketing business, since 2020.
Publicis Health: Publicis Health is one of the world leaders in communication for the healthcare and pharmaceutical industries.
Publicis Media: until late 2019, Publicis Media brought together all of the Groupe’s media expertise, more specifically with regard to investment, strategy, analysis, data, technology, performance marketing and content experts from Starcom, Zenith, Spark Foundry, Blue 449, Performics and Digitas. This structure will no longer exist on a global level from early 2020, when the Groupe moves to organization by country. It continues to exist in the United States, reflecting the way in which organization is adapted to the size of the country.
Publicis Sapient: Publicis Sapient partners clients in the area of digital business transformation, based on technology, data, digital and consumer experience. Re:Sources:
Re:Sources brings together the Publicis Groupe Shared Service Centers that cover most administrative functions necessary for the operation of all Groupe agencies.
Sprint to the Future: strategic plan implemented by the Groupe in 2018 for 2018-2020 .
Strategic Game Changers: the three levers proposed by Publicis Groupe to assist its clients with the implementation of a large-scale personalized relationship. They combine the Epsilon PeopleCloud platform, dynamic creativity and digital business transformation.(1)
The Power of One: Unique offering under which all Publicis Groupe expertise is made available to clients (creative, media, digital, tech, data and healthcare) simply, efficiently and with flexibility.
Viva Technology: Event co-organized by the Publicis Groupe and the Les Échos Group. This was the first international event devoted to innovation, to the growth of start-ups and to collaboration between major groups and start-up companies in France.
Walled Garden: expression generally used to designate some digital giants’ advertising ecosystems within which advertisers have only limited access to data and information.
(1) https://www.publicisgroupe.com/en/news/press-releases/publicis-2020-sprint-to-the-future-en-1
