2019 Annual financial report

Chapter 4. Corporate Social Responsibility – Non-financial performance

Assessment

As part of their regular tasks in the agencies, the internal audit teams spend time reminding everybody about the Group’s rules regarding the fight against corruption and verify compliance on site. Conflicts of interest and gifts have also been reviewed.

Internal or external accounting audits are in place. They are designed to ensure that books, records and accounts are not used to conceal acts of corruption or influence peddling. Checks are carried out by internal control teams or with the help of external auditors as part of the account certification audits provided for by article L. 823-9 of the French Commercial Code.

The internal audit team reports on its anti-corruption work to senior management and a report is presented to the Supervisory Board’s Audit Committee (see Sections 2.2.2 and 2.2.3).

Whistleblowing

Employees, suppliers and any third parties may report issues via a centralized system, ethicsconcerns@publicisgroupe.com. Individual issues are dealt with by the internal audit teams, reporting to the Secretary General’s office. Confidentiality is guaranteed as well as protection from the risk of reprisal.

Sanctions

A disciplinary system means that employees can be sanctioned by the Company if they breach the Code of Conduct. Immediate measures may be taken should suppliers contravene this anti-corruption policy

4.4.4 Whistleblowing

This single, centralized system, ethicsconcerns@publicisgroupe.com, is now fully operational. It enables us to respond simply and effectively to different alerts. All alerts received (post, email, etc.) are dealt with, whether they come from employees, clients, partners, suppliers or any other stakeholders. Investigations are carried out by the Internal Audit Department using the appropriate means in relation to the subject in question and ensuring strict confidentiality. Whistleblowers are protected by confidentiality and any form of retaliation is prohibited. The Internal Audit Director reports the findings of the investigations carried out to senior management and a report is presented at each meeting of the Supervisory Board’s Audit Committee.

In 2019, 66 reports were handled, 40% of which were reported from within the Company. Half of these cases were HR issues. 100% of reports were processed and went on to be investigated by internal audit with the support of internal legal experts. The Internal Audit Director reports the findings of the investigations carried out to senior management and a report is presented at each meeting of the Supervisory Board’s Audit Committee.

4.4.5 Professional ethics and ethics within business lines

Ethics is a cross-functional issue, some aspects of which are covered in Section 4.2.4, relating to clients (responsible communication, personal data protection). The following are examples of some initiatives in this area carried out and monitored by the Group over the last few years: 

Regarding professional self-regulation, on an international scale, the Group is still very much involved, and works with professionals and all the competent authorities of the ecosystem to advance standards and best practices. For some 80 years, the communications sector has been governed internationally by the ICC’s (International Chamber of Commerce www.iccwbo.org) Marketing Code. This ICC Code (Advertising and Marketing Communication Practice – ICC Code) sets the standard in terms of self-regulation and best practice in advertising and marketing. It covers digital communication and mobile apps. The 2018 version reiterates the founding principles: all communication must be legal, decent, honest, truthful and socially responsible. This Code sets out to be neutral in terms of technology and media and so no players are exempt. This Code sets out a clear framework for advertising aimed at children (under 12) and adolescents (between 13 and 18), takes vulnerable people into consideration and incorporates challenges associated with data collection and protection and the right to privacy: 

  • Group agencies play an active role in national and international professional organizations. Worthy of note is the work carried out with the IAB (Interactive Advertising Bureau) and the MRC (Media Rating Council) on the visibility of digital advertising, and how this can be quantified (viewability). Publicis Media was the first agency to be Gold standard certified in 2018, and then again in 2019. This work is done in close cooperation with other professional organizations such as the 4As (American Association for Advertising Agencies), particularly the 4A’s Privacy Committee, the ASRC (Advertising Self Regulatory Council) in the United States, as well as the EASA (European Advertising Standards Alliance). The Group took part in the launch of the Global Alliance for Responsible Media in Cannes in 2019, at the behest of clients belonging to the World Federation of Advertisers (WFA). These projects require the Group’s commitment, in the same way as the work done collectively on Online Behavioral Advertising and Native Advertising, both in the United States and in Europe;
  • The Trustworthy Accountability Group (TAG) is the first cross-industry initiative of its kind dedicated to the fight against criminality in the digital advertising supply chain. Its work focuses on four areas: eradicating illicit trafficking, combating malware, fighting against online piracy and promoting transparency (TAG Anti-Piracy Pledge). The goal is to ensure brand safety; that is to say to ensure against brands appearing on inappropriate sites or environments. The TAG Registry was the second part of the Verified by TAG program, whose two-fold aim is to combat fraud and crime related to the online advertising sector, and to promote best practice; Publicis Groupe is one of the companies integrated in the TAG Registry. Publicis Media was the first group to be awarded “TAG Platinum” status in 2019, having been approved in the following areas: TAG Certified Against Fraud, TAG Certified Against Piracy, TAG Certified Against Malware, and being fully compliant with the TAG Inventory Guidelines; 
  • Digital Ad Trust: this French initiative, launched in 2017, has been fully operational for two years now and brings together all ecosystem players, including the Media agencies. The goal of this approach coordinated by IAB France (International Advertising Bureau) is to assess and promote responsible sites based on the quality of their content and the advertising practices used (cookie and browsing preference policies). Regarding education Publicis Groupe has, for 10 years now, participated in “MediaSmart”, a European program (“PubMalin” in France, www.pubmalin.fr) designed to help primary school teachers teach 8-11 years old critical thinking skills relative to advertising, as part of a joint initiative with media representatives, teachers, consumer associations and regulatory authorities. The Group also participates in the MediaSmart Plus program aimed at high-school students and their teachers; 
  • Professional organizations (at the national and regional levels); agencies are also becoming increasing involved in cross-sector work with other stakeholders and in many topics related to the Group’s activities. Agency managers and experts are involved in these organizations, and monitor the application of constantly improving best practices by their agencies.www.iccwbo.org